Press

Direct Action Everywhere (DxE) is a grassroots network of animal rights activists working to challenge speciesism throughout society.  We use creative protest to challenge the use of animals for food, clothing, experimentation, and entertainment. 

Founded in early 2013 by Bay Area activists, DxE has now expanded into 70 cities in 17 different countries. In August 2013, DxE organized an international march for animal liberation, “We Are All Earthlings.” Activists in 41 cities and 16 countries around the world participated. In October 2013, DxE launched a campaign - “It’s Not Food,  It’s Violence” - against Chipotle, prominent advocate of so-called “humane meat.” Since, the campaign has expanded to broader targets with viral in-store protests such as a restaurant disruption and a grocery store funeral, which have received mainstream media coverage including by Salon, CNN, and the LA Times. In January 2015, DxE released an investigation, featured in the New York Times, of a Whole Foods "Certified Humane" supplier and launched a campaign against the company. DxE organizers have presented  at major universities including Harvard, UC Berkeley, and NYU among other venues.

For press inquiries or to set up interviews, please contact us at:

dxe@directactioneverywhere.com

Recent Press Coverage

March 23, Yale Daily News, "Animal rights activists protest use of animals in Yale labs"

March 21, Their Turn, "Victim Uses Media Interest in His Assault to Generate Attention for Abused Animals"

March 21, KESQ News Channel 3, "Foie Gras Protest"

March 16, 2015 KESQ News Channel 3, "Animal Rights Activist Attacked Outside Palm Springs Restaurant"

March 16, 2015 KMIR News, "VIDEO: Protest Turns Violent in Palm Springs"

March 16, 2015 The Desert Sun, "Foie Gras Protest in Palm Springs Gets Contentious"

March 4, 2015 The Republican, "Animal rights group: 'Every animal deserves to live just as we want to live': Reader viewpoint"

March 4, 2015 KNST AM 790: "Animal Rights Activists Invade Tucson Restaurant"

February 28, 2015 The Gothamist, "Animal Rights Activists Stage Protest Outside Manhattan Whole Foods"

February 28, 2015 The Republican, "Protesters target Whole Foods store in Hadley to raise awareness over treatment of animals raised for slaughter"

February 28, 2015 Daily Hampshire Gazette, "Activists stage 'disruption' at Whole Foods, Hadley restaurants to protest alleged inhumane treatment of egg-laying hens and other animals"

February 28, 2015 CTV Evening News, "Animal Rights Activists Hold Protest"

February 23, 2015 The Dodo, "Can A Label Guarantee 'Humane' Treatment?"

February 23, 2015 Brown Political Review, "Caged Resistance: California’s Proposition 2 and Animal Welfare"

February 3, 2015 Pacific Standard, "California Hens Can Now Stretch Their Wings, but Will They Ever Fly?"

January 30, 2015 KRON 4 Bay Area News, "Whole Foods Protest" 

January 30, 2015 Redlands Daily Facts, "Philosophically [sic] Speaking: Animal activists unite! Part II"

January 29, 2015 Redlands Daily Facts, "Phillosophically [sic] Speaking: Animal activists unite! Part I"

January 28, 2014, One Green Planet, "5 Shocking and Cruel Practices That are Allowed at ‘Certified Humane’ Chicken Farms"

January 26, 2015 Jane Unchained, "Whole Foods Flooded with Protesters"

January 24, 2015 Arizona Daily Wildcat, "It's Not Food, It's Violence"

January 24, 2015 2-1 Sick Radio, "Erika Jensen Interview"

January 20, 2015 Greener Ideal, Lax Regulations Mean Your Cage-Free Eggs May Not Be So Animal-Friendly After All

January 20, 2015 Yale Daily News, Protest staged at local Whole Foods

January 20, 2015 OpEdNews.com, Dangerous? Deceptive? 2015's Top Food Stories So Far

January 19, 2015 Pitchfork, Main Source In Times’ Story Laments Paper’s Coverage of Direct Action Everywhere

January 18, 2015, The Epoch Times, Animal Rights Activists Protest Whole Foods for Inhumane Egg Supplier

January 17, 2015, Hartford Courant, Whole Foods Protest

January 17, 2015 KPFA 94.1, The KPFA Evening News (segment begins at 7:40)

January 16, 2015 Petaluma Argus Courier, Activists targeting Petaluma farmers

January 15, 2015 Free From Harm, One Survivor's Story of Whole Foods Humane Hoax

January 14, 2015 Mother Jones, "What does Cage-Free Even Mean?"

January 14, Care2, Activists Put a Face to the Violence Hidden in “Humane” Farming

January 12, 2015 New Haven Register, "Animal rights activists demonstrate at Whole Foods in Milford over egg supplier"

January 12, 2015 Minneapolis City Pages, "Animal Cruelty? Critics of Whole Foods Protesters Say Not Quite"

January 11, 2015 Their Turn, "Activism 2.0 - Entering, Agitating, Disrupting"

January 11, 2015 Pasadena News Now, "Activists Protest Inside Pasadena Whole Foods Market Sunday"

January 11, 2015 ABC 7 Pasadena, No title available (Facebook video link)

January 11, 2015 Iroonia, "شرکت Whole Foods با این کلیپ جنجالی به دردسر می افتد؟"

January 11, 2015 Fox Connecticut, "Direct Action Everywhere protests at Whole Foods"

January 11, 2015 AltHealthWorks, "“I Saw Horrid Despair…” Investigation Alleges “Certified Humane” Fraud at Whole Foods"

January 11, 2015 Indybay, "Direct Action Everywhere Flash Mob at Whole Foods"

January 11, 2015 World Journal, "為雞發聲 抗議不人道待遇"

January 11, 2015 Fox Bay Area, No title available (Facebook video link)

January 11, 2015 NBC Bay Area, "Protesters Rally at Whole Foods Against Treatment of Farm Animals Used for Food"

January 11, 2015 My Fox Twin Cities, "Minneapolis Whole Foods demonstrators denounce egg supplier"

January 11, 2015 The Province, "Animal rights activists protest at Whole Foods"

January 11, 2015 NBC Philadelphia, No title available (TV recording here)

January 11, 2015 OnPublico, Direct Action Everywhere visits Whole Foods to fight for animal rights with a flashmob action.

January 10, 2015 CBC TV, "Protesters target Whole Foods over video"

January 10, 2015 1130 News, "Activists protest animal agriculture industry conditions"

January 10, 2015 CKNW-AM, "One group says it’s best to stop consuming animal products"

January 10, 2015 CBC News, "Whole Foods, Organic Valley targeted by animal abuse video"

January 10, 2015 Philly.com, "Group to protest Whole Foods over egg farm conditions"

January 10, 2015 Daily Pitchfork, "New York Times Chickens Out on Brutal Video"

January 9, 2015 KSBW 8, "Foie gras returns to California menus"

January 9, 2015 HuffPost Live, "Top Stories for Friday, Jan. 9" (Interview begins 23:06)

January 9, 2015 Albany Times Union, "Animal Rights Group's Video of Hens Raises Questions, but Not Just for Farms"

January 9, 2015 Petaluma Argus Courier, "Video claims to show animal abuse at Petaluma Farms"

January 9, 2015 The Bulletin, "Animal rights group's video of hens raises questions"

January 8, 2015 The New York Times, "Animal Rights Group’s Video of Hens Raises Questions, but Not Just for Farms"

January 8, 2015 Honolulu Star Advertiser, "Advocacy group's video of hens raises questions, but not just for farms"

January 8, 2015 Santa Rosa Press Democrat, "Animal rights group targets Petaluma egg farm, Whole Foods Market"

January 8, 2015 West Walley Daily News, "Animal rights group targets Petaluma egg farm, Whole Foods"

January 8, 2015 Macro Insider, "Animal rights activists post film from Petaluma egg farm"

January 8, 2015 Examiner.com, "Advocacy group reveals disturbing truth behind 'humane" farming' in video of hens"

November 30, 2014 Medyafaresi, "A funeral of a chicken sold in the market." 

November 26, 2014 Huffington Post Italy, "Funerale ad un pollo surgelato. L'iniziativa degli animalisti in California: 'Non è cibo è violenza'"

November 26, 2014 Livedoor News, "Activists suddenly appear in a supermarket to perform a funeral for animals." 

Novemeber 26, 2014 Huffington Post UK, "Animal Rights Group 'Direct Action Everywhere' Holds Chicken Funeral In Supermarket." 

November 24, 2014 The Blaze, "Radical Animal Rights Activists Hold a Funeral…for a Frozen Chicken…in a Grocery Store." 

November 24, 2014 Jezebel, "Animal Rights Group Performs Supermarket Chicken Funeral."

November 9, 2014 Vegan Publishers, "What a Viral Anti-Chinese Rant Can Teach Us About Animal Rights"

November 3, 2014 The Dodo, "What Happens When Activists Go Viral For The Wrong Reasons?"

October 26, 2014 Examiner, "Protesters stage funerals with 'meat coffins' to promote animal rights"

October 15, 2014 WEEI 93.7 FM, "Crazy Chicken Lady"

October 14, 2014 CNN, "Vegan rant goes viral: 'This isn't food, it's violence'"

October 14, 2014 CBS, "Animal Rights Activist’s Rant In San Francisco Restaurant Against Eating Meat Goes Viral."

October 14, 2014 Rush Limbaugh, "Woman to Diners: Let My Chickens Go."

October 14, 2014 KABC Radio Bay Area, Bryan Suits Radio Show

October 14, 2014 KABC Radio LA, McIntyre in the Morning

October 14, 2014 The Washington Free Beacon, "Vegan Activist Chastises Restaurant Goers in Effort to #DisruptSpeciesism."

October 14, 2014 CBS-KOVR Sacramento, 10 pm Evening News

October 14, 2014 WOKV-Radio Jacksonville, Rusty Humphries Show

October 13, 2014 SF Gate, "Animal activist interrupts S.F. diners with tearful rant."

October 13, 2014 SF List, "Video: Animal Activist Storms Downtown Restaurant, Demand Justice For Chickens."

Octoer 13, 2014 KFI Radio -LA, "Animal activist interrupts S.F. diners with tearful rant."

October 13, 2014 Boing Boing, "Woman accuses restaurant patrons of eating her "little girl.'"

October 13, 2014 Capital Bay, "Activist Kelly Atlas tells California restaurant they're eating 'violence, not food.'" 

October 13, 2014, WSB Radio - Atlanta, The Rick and Bubba Show

October 13, 2014 Daily Mail UK, "Diners film and laugh as emotional animal rights activist storms into California restaurant and tells them they are eating 'violence, not food'" 

October 13, 2014 Seattle Pi, "Animal activists at California restaurant speaks out for the 'murder' of her chicken's ‘sisters'."

October 10, 2014 STV, “치킨은 폭력이야” 음식점 들이닥친 동물보호단체…누리꾼 반응은?"

October 9, 2014 Jezebel, "Animal Activist Barges Into Restaurant, Rants About Her Chicken Baby."

October 9, 2014 National Review Online, "Speaking Up for Poultry"

October 8, 2014 Danish Media, "Animal activist storms restaurant in tears." 

October 8, 2014 KSOO Sioux Falls News Radio, "Overly-Passionate Animal Rights Activist Has Stomach Churning Meltdown In Restaurant." 

October 8, 2014 KLAW 101 Oklahoma News Radio, "Overly- Passionate Animal Rights Activist Has Stomach-Churning Meltdown in Restaurant." 

October 8, 2014 KETKNBC News Radio, "Awkward Speech From Animal Rights Group."

October 8, 2014 KROC News Radio, "Overly-Passionate Animal Rights Activist Has Stomach-Churning Meltdown in Restaurant."

October 8, 2014 KXRB News Radio, "Overly-Passionate Animal Rights Activist Has Stomach-Churning Meltdown in Restaurant." 

October 8, 2014 KEZJ News Radio, "Overly-Passionate Animal Rights Activist Has Stomach-Churning Meltdown in Restaurant." 

October 8, 2014 Fox News, Red Eye

October 8, 2014 KDHL News Radio, "Overly-Passionate Animal Rights Activist Has Stomach-Churning Meltdown in Restaurant." 

October 8, 2014 Sun News Canada, "Creating A World Where Animal Liberation Is A Reality."

October 7, 2014 BAFWEB, "Woman Delivers Speech About A Dead Chicken." 

October 7, 2014 Glenn Beck, "This woman really, really loves her chicken."

October 7, 2014 KLBJ Austin News Radio, "Crying Woman Interrupts Restaurant Customers and Screams, ‘This Isn’t Food, It’s Violence!’ — Wait Until You See Why."

October 7, 2014 Freerepublic, "Animal Rights Activist Confronts People In Restaurant." 

October 7, 2014 Examiner, "What Is This Mentally Unhinged Activist's Tearful Rant Is About?"

October 7, 2014 Metro UK, "Watch: Animal rights activist storms restaurant and tells diners they’re eating her chicken."

October 7, 2014 Opposing views, “This isn't Food, It's violence: Woman Goes on Tearful Rant in Front of Restaurant Customers.”

October 7, 2014 The Patriot Nation, "Woman Interrupts Restaurant Patrons With Tears and Screams, ‘This Isn’t Food, It’s Violence!’ — Wait Until You See Why."

October 7, 2014 World Star Hip-Hop, "Dead Serious: Woman Interrupts Everyone’s Lunch To Protest The Abuse Of Her "Little Girl" Named Snow...The Chicken!"

October 7, 2014 WuSy (Tennessee) News Radio, "Woman Interrupts Restaurant Patrons With Tears and Screams, 'This Isn’t Food, It’s Violence!'"

October 7, 2014, KLBJAM (KLBJ) Austin, Mornings With Mark Caesar, Ed Clements & Sgt. Sam Co

October 6, 2014 The Federalist Papers, "Crazed Woman Interrupts Restaurant Patrons With Tears and Screams, ‘This isn’t Food, It’s..’"

October 6, 2014 KC101 Connecticut News Radio, "Woman interrupts restaurant patrons with tears, screaming about why we shouldn't eat chickens."

October 6, 2014 Live Leak, "Woman delivers a speech about a dead chicken." 

October 6, 2014 Veeoz, "Woman Interrupts Restaurant Patrons With Tears and Screams, 'This Isn't Food, It's Violence!' -- Wait Until You See Why." 

October 6, 2014 Three Percenter, "Woman Interrupts Restaurant Patrons With Tears and Screams, ‘This Isn’t Food, It’s Violence!’ — Wait Until You See Why." 

October 6, 2014 Twitchy, "Watch this emotional video of a woman protesting the abuse of her ‘little girl’ named Snow, the chicken." 

October 6, 2014 Nuzzel, "Woman Interrupts Restaurant Patrons With Tears and Screams, 'This Isn't Food, It's Violence!' - Wait Until You See Why."

October 6, 2014 Top Right News, "Crying Woman Interrupts Restaurant Customers and Screams, 'This Isn't Food, It's Violence'-Wait Until You See Why.'"

October 6, 2014 Truthout published article, "What violence is acceptable to you?" 

October 6, 2014 The Blaze published article, "Woman Interrupts Restaurant Patrons With Tears and Screams." DxE responds to The Blaze in our blog, "Dramatize the issue." 

September 29, 2014 LA Times discussed DxE's campaign & speciesism. DxE's reply to LA Times was published on Beyond Chron on October 2, 2014.

September 26, 2014 Vegan Chicago interviewed DxE's Wayne Hsiung & Brian Burns. 

September 20, 2014 Our Hen House interviewed DxE's Wayne Hsiung. 

July 26th, 2014 ABC 7 covered our Bull Run Protest.

July 4, 2014 KPFA Radio (Pacifica) and San Jose Mercury News reported on our Bacon Festival Protest.

June 28, 2014 KPFA Radio (Pacifica) reported on our Violence Unmasked protest.

June 19, 2014 UC Berkeley’s Newspaper, The Daily Californian writes article, “Activists stage ‘die-in’ to protest animal testing in UC.”

 June 9, 2014 BeyondChron publishes article, "Chipotle Cultivating Violence, Not Integrity, Activists Say."

June 5, 2014 Oakland tribune publishes op-ed on It's Not Food, It's Violence campaign, "Supposed humane festival is not all it is advertised."

May 23, 2014 UC Berkeley’s Newspaper, The Daily Californian, covers our Violence Unmasked Action.

May 17, 2014 James McWilliams pens article "DxE: Challenging Chipotle With The Truth."

April 21, 2014 BeyondChron article on our monthly day of action. 

April 19, 2014- KPFA Radio in the Bay Area covered our Gone but Not Forgotten action.

April 7, 2014 The Press Democrat covered Animal Rights Activists Protesting The Peteluma Slaughterhouse.

March 10, 2014 BeyondChron publishes articles, “Why Bay Area Animal Rights Activists are Protesting Chipotle?

March 3, 2014 Salon article on the campaign.

February 2, 2014 Go Vegan Radio with Bob Linden had a segment on the "Chipotle - It's not Food, It's Violence" campaign (interview starts at the 40 minute mark).

January 25, 2014 KPFA Radio (Pacifica) reported on our Broken Promises protest on the evening news. 

January 24, 2014 Animal Voices Radio had a feature-length segment regarding the "Chipotle - It's not Food, It's Violence" campaign. 

December 14, 2013 - KPFA Radio in the Bay Area and the Examiner in Denver reported on our nationwide Peace, Not Violence day of action. 

November 17, 2013 - ABC 7 Evening News covered our Someone, Not Something day of action. 

August 29, 2013 - The San Jose Mercury News and ABC-KGO Radio reported on our Bacon Festival Protest. 

August 24, 2013 - ABC 7 Evening News and KPFA Radio covered our international march: We are all Earthlings - No Longer Blind to Injustice. 

Images from the "It's not Food, It's Violence" campaign