5 Reasons Why "Humane Meat" is an Alternative Fact

Zoe Rosenberg

1. The conditions on humane certified farms are no better.

    The industry tries to make us associate "humane meat" with grassy fields and blue skies, but the truth is most animals on humane certified farms never see the light of day. If they aren’t in cages, they are usually stuck in crowded barns with toxic air.

2. Most humane certified farms still mutilate animals.

     On regular farms, hens have their beaks seared off with no anesthetic. Pigs have their tails cut off and the males are castrated. Cows are branded and often have holes punched in their ears for tags. All of these practices also occur on humane certified farms.

3. "Humane meat" is just a marketing ploy. 

     Corporations that sell "humane meat" don’t actually care about animals. Businesses aren’t switching to humane certified sources as a way to help animals, but as a way to get more sales. As multiple investigations by Direct Action Everywhere have shown, they are more than willing to torture animals and lie about it.

4. As with other 'alternative facts,' our current government is increasingly hiding information from the public.

     The USDA has removed its animal welfare reports from its website, which makes animal abuse even more hidden from the public. While the institutions which exploit animals profit from the lack of transparency, consumers are left without the facts they need in order to make informed choices. 

5. Killing is killing.

     Simply stated, killing someone who doesn’t want to die can never be kind. When deciding if something is humane, you should consider whether you would want it done to you. Do you want to have your throat slit and your body eaten?

Want to get involved? DxE is a grassroots network focused on empowering you to be the best activist you can be. Here are some steps you can take. 

1. Sign up to our mailing list and share our content on social media. 
2. Join a local DxE community (or, better yet, come visit us in Berkeley).
3. Take the Liberation Pledge. And join us in building a true social movement for animals.