PRESS RELEASE

Hundreds March in Petaluma in Support of Animal Liberation

May 24, 2025

Approximately 200 activists with the animal rights network Direct Action Everywhere (DxE) marched through downtown Petaluma Saturday afternoon in support of animal liberation and the right to rescue animals from abuse. They began at Penry Park and weaved through downtown including past diners at restaurants along the riverfront. Along the way, they chanted, delivered speeches, and handed out educational information to the public about Perdue’s Petaluma Poultry slaughterhouse.

PRESS RELEASE

Activists Rescue Wounded Chickens from Transport Truck at Perdue's Petaluma Poultry Slaughterhouse, Following Years of Documented Abuse and Disease

May 23, 2025

While the truck was stopped, three activists opened one of the many large crates holding chickens on the trailer and identified and removed two chickens with visible wounds. They took the chickens to get immediate medical care and shared footage of the rescue publicly, openly showing their faces.

PRESS RELEASE

Animal Rights Activists Protest at District Attorney’s House, Disrupt Parade; Week of Action Against Perdue’s Petaluma Poultry is Underway

May 19, 2025

Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.

PRESS

An Animal Rights Activist Rescued Four Sick Chickens From a Slaughterhouse. Now She’s Facing Five Years in Prison.

May 15, 2025

Sentient

In the preliminary hearing for Rosenberg’s case, Joerger acknowledged that Rosenberg had made allegations of animal cruelty, but stated that she did not investigate the matter. This inaction by law enforcement wasn’t an isolated incident. When the investigation at McCoy’s Poultry facility uncovered dead birds on the farm floor and others that were unable to move, Sonoma County Animal Services referred the matter to the county sheriff’s office for potential prosecution. But no prosecution followed then, either.

PRESS

CA Animal Rights Protesters Ask Judge to Throw Out Lawsuit from Perdue Foods

May 14, 2025

Public News Service

An animal rights group filed a motion Tuesday to dismiss a lawsuit stemming from protests in front of the home of an executive for Perdue Foods. "Their lawsuit is a classic SLAPP suit, which stands for 'strategic lawsuit against public participation,' and is basically a way for wealthy corporations to shut down and silence activists through expensive litigation," King explained.

PRESS RELEASE

Animal Rights Group Files Anti-SLAPP Motion to Dismiss Perdue Lawsuit Against Free Speech

May 13, 2025

Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.

PRESS

Graduating with an Ankle Monitor

May 13, 2025

The Daily Californian

When I walk across the stage to graduate from UC Berkeley this month, an ankle monitor will track my every step. I am facing up to five and a half years in prison for rescuing four criminally abused chickens, Poppy, Ivy, Aster and Azalea, from Perdue’s Petaluma Poultry slaughterhouse. Throughout my four years of university, I’ve lived a double life. There have been many evenings where I have rushed home from school to gear up and prepare for a long, sleepless night of investigating factory farms and slaughterhouses.

PRESS RELEASE

Animal Rights Activists Disrupt Trader Joe's in Berkeley, Oakland, SF, Part of Nationwide Weekend of Action

May 4, 2025

Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse

PRESS

Billboard Highlighting Animal Rights Activist’s Sonoma County Criminal Case Goes Up in Petaluma

May 2, 2025

Press Democrat

The billboard, which went up in April along southbound Highway 101 near the East Washington Street exit in Petaluma, features an illustration of Zoe Rosenberg holding a chicken accompanied by the text: “Should she go to prison for rescuing a chicken?”