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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

On today’s show, Direct Action Everywhere will be holding an action in front of Trader Joe’s in Berkeley tomorrow and Cassie King will explain why.

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PRESS

A Rude Awakening: Mistreated Poultry

August 15, 2025

KPFA

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

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BLOG

Trader Joe’s Is Suing Me to Keep You in the Dark

July 31, 2025

Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

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BLOG

Whole Foods is lying to you. I was arrested for revealing the truth.

July 25, 2025

Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

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PRESS

Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

According to DxE lead organizer Almira Tanner, another lawsuit defendant, a 2023 DxE investigation into the Petaluma Poultry plant alleged that there were chickens that were severely sick and unable to get food or water. Additionally, the investigation claimed that there are decomposing animals in the facilities, diseased birds and inhumane slaughterhouse practices.

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PRESS

Trader Joe’s Company Files Lawsuit Against Berkeley-Based Animal Rights Organization, Cites Trespassing

July 19, 2025

The Daily Californian

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PRESS

SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

Picture this: you're trying to buy organic chicken for dinner, and suddenly there are protesters with megaphones asking you to reconsider your protein choices. That's been the reality at Trader Joe's locations across California

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PRESS

SF-Berkeley Activists Superglue Bodies to LA Trader Joe's Chicken Cases as Protest War Escalates

July 16, 2025

Hoodline

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

They are asking the District Attorney's Office to investigate conditions at Vera Goat Dairy in Stratford after a disturbing discovery the group says they made earlier this year. "Dead mother and baby goats are being thrown out like garbage in an illegal dead pile. We have documented Vera Dairy and have found these sick animals being neglected, denied medical care, being left to die," Direct Action Everywhere organizer Cassie King says.

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PRESS

Protesters Ask Kings County Officials to Investigate Vera Goat Dairy

July 15, 2025

ABC 30 Fresno

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PRESS

Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

“We brought this to Trader Joe’s, but instead of listening, they blocked us, refused all dialogue, and hired powerful attorneys to try to shut us up,” Cabral said in a statement. “Customers have made it clear — they don’t want to be lied to. They want ethical products they can trust. So why won’t Trader Joe’s live up to the values they claim to hold?”

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PRESS

Trader Joe’s Seeks Injunction Against Animal Welfare Activists Entering California Stores

July 14, 2025

The Press Democrat

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Our Top Press Hits

TOP PRESS

Protests Are Wrong Until They’re Right

April 28, 2022

New York Magazine

Protests are often unpopular, but as this article shows, in the end, they tend to be right.

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TOP PRESS

Amid Bird Flu Outbreak, Meat Producers Seek “Ventilation Shutdown” for Mass Chicken Killing

April 14, 2022

The Intercept

DxE documented video footage of the depopulation at Rembrandt Enterprises, demonstrating the brutal reality of VSD and the true toll of our broken "food" system.

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TOP PRESS

My first job was slitting the throats of chickens at a slaughterhouse. It changed me forever

March 22, 2022

San Francisco Chronicle

Compelling testimony by a former slaughterhouse worker who is now a member of DxE's core organizing team.

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TOP PRESS

Why the Anti-Factory Farming Movement Needs Direct Action

March 14, 2022

Current Affairs

DxE activists are showing that anyone can, if they give themselves permission, start creating the world they want to live in.

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TOP PRESS

Animal Rights Activists Rescued Two Piglets From Slaughter. They Wanted to Get Caught.

February 23, 2022

The New Republic

DxE investigators are pressing for a trial they hope will go down as a pivotal moment in the history of the animal rights movement.

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TOP PRESS

Prosecutors Silence Evidence of Cruel Factory Farm Practices in Animal Rights Cases

January 30, 2022

The Intercept

The government wants to keep juries from seeing gruesome evidence of animals in distress, demonstrating yet again the massive power corporations wield in our current system.

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TOP PRESS

An animal rights activist was in court on criminal charges. Why was the case suddenly dismissed?

January 23, 2022

The Guardian

DxE's investigation of ventilation shutdown is probably the most important investigation in more than a decade, said Justin Marceau, an animal law scholar and professor at the University of Denver.

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TOP PRESS

Compassion Is Not a Crime: Animal Rights Activist Avoids Jail After Conviction for Baby Goat Rescue

December 8, 2021

Democracy Now!

In conversation with host Amy Goodman, DxE investigator Wayne Hsiung asks “Are the living creatures of this Earth property, or are they living creatures that deserve some form of dignity and respect?”

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TOP PRESS

A US activist took a sick goat from a meat farm – now he faces seven years in jail

December 6, 2021

The Guardian

This case is about smashing the myth of benevolent small-scale farms, which may talk of free-range and happy animals, but still ultimately treat animals as property and slaughter them for profit.

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DxE's Blog

BLOG

Inspiring Stories from 2022, Part 3

January 13, 2023

DxE Korea is unstoppable; disrupting the NBA playoffs gets people talking (and not just about sports); and a landmark verdict for the Right to Rescue

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BLOG

Inspiring Stories from 2022, Part 2

January 11, 2023

Keeping sanctuary animals safe; activists who saved chickens demand a date with the justice system; and Charlie, a piglet whose story touched thousands

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BLOG

Inspiring Stories from 2022, Part 1

January 10, 2023

Read how Dora saved herself, how "No More Factory Farms" was introduced as legislation in California, and why two brand-new activists decided to get loud for animal rights

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BLOG

Not Guilty by Reason of Humanity

December 13, 2022

The feeling of hearing those words “not guilty” after five long years of the uncertainty and judicial bureaucracy was indescribable. But mostly I felt proud. Proud of the jury, our legal team, and Direct Action Everywhere.

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BLOG

Court Update: The #SonomaTrial Is Finally on the Horizon

December 6, 2022

Preliminary hearings finally happened for Rachel and Jon. The prosecution argued that they were "co-conspirators" in the 2018 and 2019 rescues at Sonoma County factory farms. Judge Urioste agreed to send the case to trial on felony charges.

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BLOG

True Crime Stories: I Was Arrested for Filming a Protest

November 30, 2022

Corporations seem more concerned with shielding the practices of their suppliers from the public than with the cruelty and disease documented in those farms. They know that the public would be horrified if they saw the truth. But what these corporations don’t understand is that repression often makes movements stronger. I’m not going to stop talking about what happens to animals, and I’m not going to stop documenting protests.

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BLOG

DxE at the Animal and Vegan Advocacy Summit

November 24, 2022

Back in October, DxE's Lead Organizer Almira Tanner spoke at the inaugural AVA Summit. Check out her talk: Building a Mass Movement for Animals.

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BLOG

Three Lessons from the Smithfield Trial

November 7, 2022

Do your homework, get feedback, and find the simple story.

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BLOG

Social justice organizations unite to fight devastating ruling on California’s anti-SLAPP statute

September 20, 2022

Today, a coalition of advocacy groups filed an amicus letter to the California Supreme Court in support of this case, written by the First Amendment Coalition and signed by Greenpeace USA, ACLU of Northern California, Amazon Watch, Sierra Club, Center for Biological Diversity, and many more.

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Our Press Releases

PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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PRESS RELEASE

Second Perdue Foods Executive Sues Animal Rights Group to Stop Public Protests

July 23, 2025

Scott Fitzpatrick, Live Production Manager for national poultry giant Perdue Foods, filed a lawsuit Tuesday to stop public protests by Direct Action Everywhere (DxE) over documented animal cruelty.

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PRESS RELEASE

Activist Charged with Felony Vandalism for Supergluing Hand to Trader Joe's Fridge Protesting Animal Cruelty

July 3, 2025

Ani Kandada superglued down inside Trader Joe's original store in Pasadena asking the retailer to stop selling chickens from Perdue's Petaluma Poultry, just hours after another animal rights activist was arrested for supergluing her hand inside Trader Joe's Headquarters in Monrovia, CA.

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PRESS RELEASE

Activist Arrested After Supergluing Herself at Trader Joe's Headquarters, as Tensions Rise Over Controversial Chicken Supplier

July 3, 2025

Carla Cabral remained superglued to the desk from approximately 10AM to approximately 11AM, while she demanded a meeting with company executives about documented animal cruelty at Trader Joe's chicken supplier, Petaluma Poultry, which is a subsidiary of national agribusiness giant Perdue Foods.

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PRESS RELEASE

VIDEO: Animal Activists Disrupt CA Poultry Federation Board Meeting, Present Award for "Biggest Animal Abuser"

June 10, 2025

Animal rights activists with DxE disrupted multiple events at the Summer Board Meeting of the California Poultry Federation, a trade association representing commercial chicken and turkey producers across the state. Among CPF's twenty board members are three executives from Petaluma Poultry, the California subsidiary of national poultry giant Perdue Foods, where DxE investigators have documented widespread violations of animal cruelty laws since 2018.

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