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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

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PRESS

Animal Law Podcast #109: The Case That Didn’t Happen

June 26, 2024

Our Hen House

Three activists affiliated with Direct Action Everywhere, Wayne Hsiung, Paul Picklesimer, and Eva Hamer, were charged with felonies resulting from the rescue of several beagles from Ridglan Farms, a notorious facility that breeds dogs for use in research. Suddenly, right before trial, the charges were dropped, and none of us ever heard the full story. So, now, Chris and Steffen are here to tell us not only about what really happened, but how they and their clients are working to turn the tables and, using a particularly interesting Wisconsin statute, bring criminal charges against Ridglan itself for animal abuse.

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PRESS

Animal Law Podcast #109: The Case That Didn’t Happen

June 26, 2024

Our Hen House

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PRESS

Food Network Star Confronted by Activists at Napa Book Signing

June 26, 2024

KTVU Fox Bay Area

"If Tyler Florence had seen what I've seen in Petaluma Poultry factory farms and its slaughterhouse, he would agree this criminal animal abuse is unacceptable," Rosenberg said in a statement Monday. Perdue Farms did not respond to requests for comment by press time.

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PRESS

Food Network Star Confronted by Activists at Napa Book Signing

June 26, 2024

KTVU Fox Bay Area

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PRESS

Protesters Disrupt Tyler Florence Visit to Inaugural Napa Cookbook Fest

June 24, 2024

Napa Valley Register

DxE has disrupted Florence at nearly a dozen events across the U.S., where activists have held signs that read: ‘Stop Supporting Petaluma Poultry's Criminal Animal Abuse.’ DxE claims that Petaluma Poultry, a poultry producer for which Florence is a brand ambassador, has violated animal cruelty laws at several of its locations in Northern California. Activists allege that many of the birds processed by Petaluma Poultry are injured, have been left to starve, and are carrying infectious diseases that are hazardous to public health.

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PRESS

Protesters Disrupt Tyler Florence Visit to Inaugural Napa Cookbook Fest

June 24, 2024

Napa Valley Register

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PRESS

Animal Rights Comes to ‘America’s Provence’ and Farmers Are Worried

June 9, 2024

Politico

“These industrial facilities harm animals,” said Cassie King, a member of Direct Action Everywhere. “They exacerbate wildfires and droughts. They are incubators for disease, like the avian flu that was mentioned, which has spread to mammals and humans. They pollute our air and water. They most impact the health of workers and people who live nearby these facilities.”

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PRESS

Animal Rights Comes to ‘America’s Provence’ and Farmers Are Worried

June 9, 2024

Politico

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PRESS

Last Horse Race at Golden Gate Fields Brings Mixed Reactions from Fans, Animal Advocates

June 9, 2024

ABC Bay Area

Outside, animal rights activists held a funeral precession for the horses they say have been euthanized here. "It's bittersweet. We're happy this is a step forward for the animals that will no longer be exploited and killed here," said Kitty Jones from Direct Action Everywhere.

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PRESS

Last Horse Race at Golden Gate Fields Brings Mixed Reactions from Fans, Animal Advocates

June 9, 2024

ABC Bay Area

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PRESS

Historic Berkeley Racetrack Holds Final Event. Animal Welfare Groups Pleased to See It Go

June 8, 2024

East Bay Times

Horse racing may never return to Berkeley if voters this November approve a measure banning factory farms. Facilities can earn that designation from federal regulators if they house especially large populations of livestock — in this case, the threshold is 500 horses.

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PRESS

Historic Berkeley Racetrack Holds Final Event. Animal Welfare Groups Pleased to See It Go

June 8, 2024

East Bay Times

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Our Top Press Hits

TOP PRESS

Chickens Severely Mistreated At “Humane” California Slaughterhouse, New Video Alleges

September 29, 2021

The Intercept

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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TOP PRESS

Industry foe charged under Iowa's new food trespassing law

April 8, 2021

ABC News

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TOP PRESS

After Pork Giant Was Exposed for Cruel Killings, the FBI Pursued Its Critics

February 17, 2021

The Intercept

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TOP PRESS

Charges dropped against activist who exposed Iowa hog deaths

January 29, 2021

ABC News

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TOP PRESS

Activist posing as Smithfield CEO hoaxes Fox’s Maria Bartiromo

December 23, 2020

The Washington Post

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TOP PRESS

The Next Pandemic Could Come From an American Factory Farm

December 11, 2020

VICE News

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TOP PRESS

New Documents Reveal How the Animal Agriculture Industry Surveils and Punishes Critics

October 10, 2020

The Intercept

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TOP PRESS

Hidden Video and Whistleblower Reveal Gruesome Mass-Extermination Method for Iowa Pigs Amid Pandemic

May 29, 2020

The Intercept

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DxE's Blog

BLOG

Why I Disrupted Nathan's Hot Dog Eating Contest

July 5, 2022

Our signs read “Expose Smithfield’s Deathstar” referring to Smithfield’s Circle Four Farms in Milford, Utah, the largest pig farm in the country. While many criticized the tackiness and absurdity of the action, it garnered much needed media attention.

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BLOG

The largest pig slaughterhouse in California is shutting down.

July 2, 2022

Here's what this could mean.

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BLOG

Activists display massive 100 foot banner on overpass calling on Golden Gate Fields to shut down

June 25, 2022

The protest occurred after yet another horse was killed at the horse racing track that spans Berkeley and Albany.

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BLOG

DxE activists talk with Senator Cory Booker about upcoming Smithfield trial

June 25, 2022

Senator Booker spoke about the need for nonviolent direct action and for "not being spectators in democracy!"

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BLOG

As Farmer John Slaughterhouse Closes, Our Work Must Continue

June 14, 2022

As happy as I am to see Smithfield leave California, they should not be allowed to simply cut and run. They must adequately compensate their workers, provide appropriate care for their pigs, and clean up the damage done to the surrounding community and to the L.A. river.

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BLOG

Tulare County Dairy Farms Are Poisoning Latino Communities

May 20, 2022

Over the last few decades, the Central Valley of California has become plagued by the crisis of dirty drinking water contaminated with nitrates. Latino communities have been disproportionately affected. In the heart of the valley lies Tulare County, a majority Latino district and the largest dairy producing county in the nation.

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BLOG

The Case for Systemic Change

May 5, 2022

This is a response to a recent study by Faunalytics regarding the impacts of protest on diet change.

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BLOG

Glue, Chains, and Guts: A Recipe for Virality

April 14, 2022

High profile sporting events pose a significant opportunity to get eyeballs on a topic– if one is bold enough to risk criminal charges and bodily harm. And it's a tactic that has been used throughout history.

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BLOG

5 Tips for Time Management and Organization

February 2, 2022

Tip #1: You need an organizational system that you understand and use every day.

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Our Press Releases

PRESS RELEASE

Dozens Protest at Home of Perdue Slaughterhouse Director

March 22, 2025

A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.

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PRESS RELEASE

Activists Protest at Trader Joe's Headquarters Over Animal Cruelty

March 20, 2025

“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”

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PRESS RELEASE

Activists Disrupt Petaluma Trader Joe's Over Sale of Chickens from Perdue Farms

March 15, 2025

The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rescuer Arraigned on Felony, Misdemeanor Charges

March 3, 2025

“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”

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PRESS RELEASE

Activists Disrupt Berkeley Trader Joe's Over Sale of “Criminally Abused” Chickens from Perdue Farms

March 1, 2025

Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.

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PRESS RELEASE

Activists Protest at Elon Musk's Neuralink, Call for End to Animal Experiments

February 15, 2025

Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.

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PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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