

Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 9, 2024
The Intercept
Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.
TOP PRESS
October 9, 2024
The Intercept
BLOG
December 12, 2024
“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.
PRESS
December 8, 2024
Sonoma State Star
Rosenberg said she has been openly rescuing animals from abuse and suffering since 2018, and she has helped more than 1,000 animals. This will be the first time she has faced criminal charges. “This is a political prosecution. The Sonoma County District Attorney’s Office wants to protect Perdue’s reputation and make an example of me to stop other people from rescuing animals. Unfortunately for them, it isn’t going to work,” she said.
PRESS
December 3, 2024
Berkeleyside
When more people pay attention and take action to stop the devastating impact of CAFOs on animals, the environment and humans, we can correct our misguided path and put ourselves on the right side of history.
PRESS
December 3, 2024
Berkeleyside
November 12, 2024
Plant Based News
Currently, there are no CAFOs in Berkeley. The last remaining farm, a horse racing facility named Golden Gate Fields, closed in June of this year following prolonged protests over animal deaths. The new ban will ensure that no CAFOs can be built in the city.
PRESS RELEASE
November 12, 2024
A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.
PRESS RELEASE
November 1, 2024
Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA
PRESS RELEASE
October 29, 2024
Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits
PRESS RELEASE
October 29, 2024
PRESS
October 29, 2024
Sentient
“Sonoma County is an agricultural county with factory farms that have been exposed for abusing animals, violating animal cruelty laws, and polluting waterways with toxic waste — and the authorities have failed to address it,” Cassie King, Communications Lead at Direct Action Everywhere, tells Sentient. Direct Action Everywhere is an animal rights organization, and one of the lead sponsors of Measure J.
PRESS
October 29, 2024
Sentient
PRESS
October 23, 2024
Civil Eats
In early October, Direct Action Everywhere, a network of animal rights activists, released undercover footage captured inside Superior this summer. Video footage shows what activists call potential legal and ethical violations: one lamb that appears to be conscious after slaughter; another with a prolapsed uterus, untreated and headed to slaughter; and workers laughing, spanking animals, and simulating sex acts with machinery on the slaughter line.
TOP PRESS
September 29, 2021
The Intercept
TOP PRESS
February 17, 2021
The Intercept
TOP PRESS
January 29, 2021
ABC News
TOP PRESS
December 23, 2020
The Washington Post
TOP PRESS
December 11, 2020
VICE News
TOP PRESS
October 10, 2020
The Intercept
TOP PRESS
May 29, 2020
The Intercept
BLOG
January 8, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
January 7, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
January 6, 2022
These stories first appeared in a series of emails sent to DxE supporters in a countdown to 2022. The stories recap some of our biggest achievements in 2021, and also shine a light on some of the little details that don’t usually get the appreciation they deserve. We hope you find them as inspiring as we do.
BLOG
November 10, 2021
Seven years after founding the DxE Open Rescue Network, I finally go to trial. Here's why it matters.
BLOG
October 28, 2021
Following public outrage, the Sonoma County Farm Bureau cancelled their "Beyond the Fence Line" event intended to teach farmers how to "manage activists."
BLOG
October 27, 2021
A legal fight over pig crates in North Carolina ended this year. But the rescue of a piglet shows that the struggle has just begun.
BLOG
August 12, 2021
Humans want to be on the winning team. Winning also gives those involved in the struggle a boost of motivation and efficacy.
BLOG
June 22, 2021
Bloomberg columnist Adam Minter recently penned an article titled “Covid Almost Caused a Meat Crisis,” sounding the alarm about potential meat shortages. But the meat industry is itself a perpetual crisis, and Minter’s diagnosis of both problem and solution get it exactly wrong.
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
PRESS RELEASE
January 29, 2025
Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse
PRESS RELEASE
December 14, 2024
Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.