

Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
August 23, 2024
Daily Californian
Mayoral candidate Kate Harrison as well as Berkeley labor commissioner Avery Arbaugh also expressed support for the measure. “I support it as a common sense, human health piece of policy,” Arbaugh said. “Also, as an environmental and ethical policy when it comes to both our treatment of the animals and treatment of the environment.”
PRESS
August 23, 2024
Daily Californian
PRESS
August 22, 2024
SF Examiner
Direct Action Everywhere, which claims it has documented animal mistreatment by Petaluma Poultry, took credit for leading a pressure campaign targeting Florence. The group said activists disrupted Florence’s American Grill Book tour at seven stops in San Francisco, Corte Madera, Palo Alto, New York City, Atlanta, Ridgewood, N.J. and Greenville, S.C.
PRESS
August 22, 2024
SF Examiner
PRESS RELEASE
August 20, 2024
Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case
PRESS RELEASE
August 20, 2024
PRESS RELEASE
August 15, 2024
Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move
PRESS RELEASE
August 15, 2024
PRESS RELEASE
July 20, 2024
On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”
PRESS RELEASE
July 20, 2024
PRESS RELEASE
July 19, 2024
The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere
PRESS RELEASE
July 19, 2024
PRESS
June 26, 2024
Our Hen House
Three activists affiliated with Direct Action Everywhere, Wayne Hsiung, Paul Picklesimer, and Eva Hamer, were charged with felonies resulting from the rescue of several beagles from Ridglan Farms, a notorious facility that breeds dogs for use in research. Suddenly, right before trial, the charges were dropped, and none of us ever heard the full story. So, now, Chris and Steffen are here to tell us not only about what really happened, but how they and their clients are working to turn the tables and, using a particularly interesting Wisconsin statute, bring criminal charges against Ridglan itself for animal abuse.
PRESS
June 26, 2024
KTVU Fox Bay Area
"If Tyler Florence had seen what I've seen in Petaluma Poultry factory farms and its slaughterhouse, he would agree this criminal animal abuse is unacceptable," Rosenberg said in a statement Monday. Perdue Farms did not respond to requests for comment by press time.
PRESS
June 26, 2024
KTVU Fox Bay Area
PRESS
June 24, 2024
Napa Valley Register
DxE has disrupted Florence at nearly a dozen events across the U.S., where activists have held signs that read: ‘Stop Supporting Petaluma Poultry's Criminal Animal Abuse.’ DxE claims that Petaluma Poultry, a poultry producer for which Florence is a brand ambassador, has violated animal cruelty laws at several of its locations in Northern California. Activists allege that many of the birds processed by Petaluma Poultry are injured, have been left to starve, and are carrying infectious diseases that are hazardous to public health.
PRESS
June 24, 2024
Napa Valley Register
TOP PRESS
December 6, 2021
The Guardian
This case is about smashing the myth of benevolent small-scale farms, which may talk of free-range and happy animals, but still ultimately treat animals as property and slaughter them for profit.
TOP PRESS
September 29, 2021
The Sacramento Bee
TOP PRESS
September 29, 2021
The Intercept
TOP PRESS
February 17, 2021
The Intercept
TOP PRESS
January 29, 2021
ABC News
TOP PRESS
December 23, 2020
The Washington Post
TOP PRESS
December 11, 2020
VICE News
BLOG
December 4, 2025
This is the statement defendant Zoe Rosenberg read in court at her sentencing hearing on Dec. 3, 2025, before she was sentenced to 90 days in jail for rescuing Poppy, Aster, Ivy, and Azalea from Perdue's Petaluma Poultry slaughterhouse.
BLOG
October 27, 2025
Updates and summaries from Week 7 of the Perdue Rescue Trial
BLOG
October 20, 2025
Updates and summaries from Week 6 of the Perdue Rescue Trial
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
PRESS RELEASE
December 3, 2025
Today, animal rescuer Zoe Rosenberg was sentenced to 90 days in custody for saving four chickens from Perdue’s Petaluma Poultry slaughterhouse. She will become eligible for jail alternatives for the final 60 days of her sentence.
PRESS RELEASE
November 8, 2025
DxE is calling for Petaluma Poultry to be prosecuted for scalding birds alive, citing that California’s animal cruelty law prohibits inflicting unnecessary cruelty on an animal.
PRESS RELEASE
November 5, 2025
Zoe Rosenberg spoke at the AG’s Office on Wednesday, saying, “Sonoma County’s District Attorney’s Office is not doing anything to address the criminal animal cruelty. Instead, they spent the last two years prosecuting me.”
PRESS RELEASE
October 29, 2025
At trial, the court severely limited what the jury was able to know about these prior findings at Petaluma Poultry, despite the fact that they heavily influenced Ms. Rosenberg’s belief that rescue was necessary.
PRESS RELEASE
September 20, 2025
"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."
PRESS RELEASE
September 15, 2025
Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
July 26, 2025
Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”