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UC Berkeley Students Cover Sproul Hall Steps in Fake Blood, Protesting University’s Factory Farm Purchasing

August 24, 2021

Student-led investigation into UCB chicken supplier Tyson Foods shines new light on administration’s erroneous claims that it doesn’t supply from factory farms

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PRESS RELEASE

UC Berkeley Students Cover Sproul Hall Steps in Fake Blood, Protesting University’s Factory Farm Purchasing

August 24, 2021

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BLOG

The Power of Symbolic Victories

August 12, 2021

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BLOG

The Power of Symbolic Victories

August 12, 2021

Humans want to be on the winning team. Winning also gives those involved in the struggle a boost of motivation and efficacy.

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PRESS RELEASE

Following IPCC Climate Report, Berkeley Activists Slam Governor Newsom’s Wildfire Photo Op

August 8, 2021

Group behind Berkeley vegan transition bill says Newsom’s inaction on environmental impact of animal agriculture is unacceptable

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PRESS RELEASE

Following IPCC Climate Report, Berkeley Activists Slam Governor Newsom’s Wildfire Photo Op

August 8, 2021

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PRESS

Animal Rights Activists Rally At In-N-Out

August 7, 2021

SF Gate

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PRESS

Animal Rights Activists Rally At In-N-Out

August 7, 2021

SF Gate

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PRESS RELEASE

Activists Drop Banner From Roof of In-N-Out, Demanding the Company Cease Supplying From Factory Farms

August 6, 2021

California residents want the the company to disclose supplier information, citing animal abuse and environmental destruction

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PRESS RELEASE

Activists Drop Banner From Roof of In-N-Out, Demanding the Company Cease Supplying From Factory Farms

August 6, 2021

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BLOG

Here's the plan for our next mass action

July 30, 2021

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BLOG

Here's the plan for our next mass action

July 30, 2021

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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TOP PRESS

Berkeley to serve vegan meals at jails, public buildings

July 29, 2021

The Hill

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PRESS

‘Immensely powerful’: Activists laud city decision to commit to plant-based food

July 27, 2021

The Daily Californian

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PRESS

‘Immensely powerful’: Activists laud city decision to commit to plant-based food

July 27, 2021

The Daily Californian

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PRESS RELEASE

Berkeley Becomes First U.S. City to Commit to Exclusively Plant-Based Food Purchases

July 26, 2021

Berkeley City Council passed a resolution late Tuesday to switch 50% of city expenditures on animal-based foods to plant-based by 2024, and commit to a long-term goal of 100% plant-based.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Commit to Exclusively Plant-Based Food Purchases

July 26, 2021

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Our Top Press Hits

TOP PRESS

They Rescued Pigs and Turkeys from Factory Farms - and Now Face Decades in Prison

December 23, 2018

The Intercept

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TOP PRESS

Activists Briefly Occupy Amazon Chicken Supplier to Treat ‘Sick, Starving’ Birds

September 29, 2018

Forbes

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TOP PRESS

Animal Rights Activists Face Multiple Felony Charges, Brought by Prosecutors With Ties to Smithfield Foods

June 7, 2018

The Intercept

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TOP PRESS

39 Arrested Protesting Industrial Farm Supplying So-Called "Cage-Free" Eggs to Amazon and Whole Foods

May 30, 2018

Democracy Now!

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TOP PRESS

Animal rights activists who removed two piglets from factory farm charged after FBI raids

May 25, 2018

The Washington Post

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TOP PRESS

Bred to Suffer: Inside the Barbaric U.S. Industry of Dog Experimentation

May 17, 2018

The Intercept

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TOP PRESS

America's largest pork producer pledged to make its meat more humane. An investigation says it didn't.

May 8, 2018

Vox

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TOP PRESS

Six Animal Rights Activists Charged With Felonies for Investigation and Rescue That Led to Punishment of a Utah Turkey Farm

May 4, 2018

The Intercept

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TOP PRESS

Fur Is Dead: Animal Welfare Groups Cheer San Francisco Ban

March 20, 2018

The New York Times

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DxE's Blog

BLOG

Why I Disrupted Nathan's Hot Dog Eating Contest

July 5, 2022

Our signs read “Expose Smithfield’s Deathstar” referring to Smithfield’s Circle Four Farms in Milford, Utah, the largest pig farm in the country. While many criticized the tackiness and absurdity of the action, it garnered much needed media attention.

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BLOG

The largest pig slaughterhouse in California is shutting down.

July 2, 2022

Here's what this could mean.

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BLOG

Activists display massive 100 foot banner on overpass calling on Golden Gate Fields to shut down

June 25, 2022

The protest occurred after yet another horse was killed at the horse racing track that spans Berkeley and Albany.

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BLOG

DxE activists talk with Senator Cory Booker about upcoming Smithfield trial

June 25, 2022

Senator Booker spoke about the need for nonviolent direct action and for "not being spectators in democracy!"

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BLOG

As Farmer John Slaughterhouse Closes, Our Work Must Continue

June 14, 2022

As happy as I am to see Smithfield leave California, they should not be allowed to simply cut and run. They must adequately compensate their workers, provide appropriate care for their pigs, and clean up the damage done to the surrounding community and to the L.A. river.

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BLOG

Tulare County Dairy Farms Are Poisoning Latino Communities

May 20, 2022

Over the last few decades, the Central Valley of California has become plagued by the crisis of dirty drinking water contaminated with nitrates. Latino communities have been disproportionately affected. In the heart of the valley lies Tulare County, a majority Latino district and the largest dairy producing county in the nation.

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BLOG

The Case for Systemic Change

May 5, 2022

This is a response to a recent study by Faunalytics regarding the impacts of protest on diet change.

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BLOG

Glue, Chains, and Guts: A Recipe for Virality

April 14, 2022

High profile sporting events pose a significant opportunity to get eyeballs on a topic– if one is bold enough to risk criminal charges and bodily harm. And it's a tactic that has been used throughout history.

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BLOG

5 Tips for Time Management and Organization

February 2, 2022

Tip #1: You need an organizational system that you understand and use every day.

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Our Press Releases

PRESS RELEASE

Dozens Protest at Home of Perdue Slaughterhouse Director

March 22, 2025

A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.

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PRESS RELEASE

Activists Protest at Trader Joe's Headquarters Over Animal Cruelty

March 20, 2025

“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”

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PRESS RELEASE

Activists Disrupt Petaluma Trader Joe's Over Sale of Chickens from Perdue Farms

March 15, 2025

The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rescuer Arraigned on Felony, Misdemeanor Charges

March 3, 2025

“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”

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PRESS RELEASE

Activists Disrupt Berkeley Trader Joe's Over Sale of “Criminally Abused” Chickens from Perdue Farms

March 1, 2025

Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.

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PRESS RELEASE

Activists Protest at Elon Musk's Neuralink, Call for End to Animal Experiments

February 15, 2025

Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.

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PRESS RELEASE

Activists Disrupt Dinner Service at Playa Mill Valley Over Ties to Perdue’s Petaluma Poultry

February 2, 2025

On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.

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PRESS RELEASE

Activists Protest at Home of Perdue Slaughterhouse Director

January 29, 2025

Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse

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PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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