

Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
PRESS
October 17, 2025
San Francisco Chronicle
PRESS
July 16, 2025
Hoodline
Picture this: you're trying to buy organic chicken for dinner, and suddenly there are protesters with megaphones asking you to reconsider your protein choices. That's been the reality at Trader Joe's locations across California
PRESS
July 16, 2025
Hoodline
PRESS
July 15, 2025
ABC 30 Fresno
They are asking the District Attorney's Office to investigate conditions at Vera Goat Dairy in Stratford after a disturbing discovery the group says they made earlier this year. "Dead mother and baby goats are being thrown out like garbage in an illegal dead pile. We have documented Vera Dairy and have found these sick animals being neglected, denied medical care, being left to die," Direct Action Everywhere organizer Cassie King says.
PRESS
July 15, 2025
ABC 30 Fresno
PRESS
July 14, 2025
The Press Democrat
“We brought this to Trader Joe’s, but instead of listening, they blocked us, refused all dialogue, and hired powerful attorneys to try to shut us up,” Cabral said in a statement. “Customers have made it clear — they don’t want to be lied to. They want ethical products they can trust. So why won’t Trader Joe’s live up to the values they claim to hold?”
PRESS
July 14, 2025
The Press Democrat
PRESS
July 14, 2025
Pleasanton Weekly
On July 2, a group of roughly 20 activists associated with the animal rights network Direct Action Everywhere occupied the original Trader Joe’s store located at 610 S. Arroyo Pkwy. in Pasadena. The group held banners and signs while delivering speeches in front of the poultry section of the store and the checkout aisle alleging how Petaluma Poultry — a food manufacturing company based in Petaluma — has systematically abused animals in its factory farms and slaughterhouse.
PRESS
July 14, 2025
Pleasanton Weekly
PRESS
July 9, 2025
ABC7 Bay Area
"This is an attack on California that could hurt everyone in the country, including millions and millions of animals who are living in these facilities and already have so few protections," King said.
PRESS
July 9, 2025
ABC7 Bay Area
PRESS
July 9, 2025
SF Gate
“It is absurd that I’m being charged with felony vandalism,” Kandada said in the DxE’s July 3 news release. “The refrigerator is perfectly fine, my hand is fine, but the chickens are not fine.”
PRESS
July 9, 2025
SF Gate
BLOG
July 9, 2025
Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.
BLOG
July 6, 2025
From daring rescues and major investigations to powerful protests, media coverage, and critical courtroom battles, we’ve been pushing the fight for animal liberation forward. Here’s a look at what we made happen this past quarter.
PRESS
July 5, 2025
Pasadena Now
The protest was part of a broader DxE campaign targeting Trader Joe’s ties to Perdue’s Petaluma Poultry, which the group accuses of operating factory farms with systemic abuse... Kandada called the felony charge “absurd,” adding, “The refrigerator is perfectly fine, my hand is fine, but the chickens are not.”
PRESS
July 5, 2025
Pasadena Now
TOP PRESS
May 4, 2018
The Intercept
TOP PRESS
March 20, 2018
The New York Times
TOP PRESS
November 7, 2017
Mother Jones
TOP PRESS
November 1, 2017
The Intercept
TOP PRESS
October 5, 2017
The Intercept
TOP PRESS
September 14, 2017
The Washington Post
TOP PRESS
July 6, 2017
The New York Times
TOP PRESS
October 20, 2016
The Washington Post
While the hens are not in cages, the video shows them crowded together, covered in feces and blood, struggling to breathe and attacking and even eating one other.
TOP PRESS
January 8, 2015
The New York Times
An animal rights group released on Thursday a disturbing video of laying hens at a farm in Northern California that supplies eggs to Whole Foods and Organic Valley, among other retailers and distributors.
BLOG
October 13, 2025
Updates and summaries from Week 5 of the Perdue Rescue Trial.
BLOG
October 6, 2025
Updates and summaries from Week 4 of the Perdue Rescue Trial.
BLOG
September 29, 2025
Updates and summaries from Week 3 of the Perdue Rescue Trial.
BLOG
September 22, 2025
Updates and summaries from Week 2 of the Perdue Rescue Trial.
BLOG
September 15, 2025
Updates and summaries from Week 1 of the Perdue Rescue Trial.
BLOG
September 12, 2025
The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.
BLOG
July 31, 2025
Trader Joe’s is known as “America’s most reputable brand,” and I’m learning firsthand that this might be because they relentlessly silence their critics and go to great lengths to protect their image from public scrutiny.
BLOG
July 25, 2025
Vera supplies the nation’s largest goat milk producer, Meyenberg, and its practices are a far cry from the rigorous standards Whole Foods promises. Thousands of goats are confined in crowded pens without access to pasture; newborn babies are routinely separated from their mothers; and, outside the confinement area, lies a mass graveyard of animals who died prior to slaughter.
BLOG
July 9, 2025
Judge Gnoss’s ruling is simply another disturbing reminder that our legal system values money over living, breathing beings with personalities, thoughts and feelings.
PRESS RELEASE
November 16, 2021
“No More Factory Farms” campaign asks legislators to prohibit the construction of new factory farms and slaughterhouses
PRESS RELEASE
October 29, 2021
“Red Light, Green Light” demonstration inspired by hit show dramatizes activists’ concerns about animal cruelty and supply chain transparency
PRESS RELEASE
October 27, 2021
UCB administrators claim the world’s largest chicken producer doesn’t use factory farming
PRESS RELEASE
October 13, 2021
Company has faced nuisance lawsuits for waste pollution sprayed on local communities, resulting in hundreds of millions in judgements against it
PRESS RELEASE
September 28, 2021
11 peaceful activists from the same group are still in custody on over $1 million total bail, following California slaughterhouse blockade Tuesday
PRESS RELEASE
September 27, 2021
Just-released hidden camera footage from inside the Foster Farms facility reveals fully-conscious animals routinely being improperly slaughtered -- conduct activists allege is criminal
PRESS RELEASE
September 2, 2021
Imposter disavowed nonviolent animal rights activists as“terrorists”
PRESS RELEASE
August 24, 2021
Student-led investigation into UCB chicken supplier Tyson Foods shines new light on administration’s erroneous claims that it doesn’t supply from factory farms
PRESS RELEASE
August 8, 2021
Group behind Berkeley vegan transition bill says Newsom’s inaction on environmental impact of animal agriculture is unacceptable