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Week-long Protest at Perdue Coming to an End

March 21, 2025

ABC 47 WMDT

DXE is protesting practices they say are taking place at Petaluma Poultry in California, Perdue’s subsidiary. So they traveled over 3,000 miles to the Corporate Office here in Maryland, says Zirbel. “We’ve had mostly positive reactions from the community driving by. A lot of them have seen and gotten our message. A lot of them agreeing I’ve spoken to a couple people now.”

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PRESS

Week-long Protest at Perdue Coming to an End

March 21, 2025

ABC 47 WMDT

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PRESS RELEASE

Activists Protest at Trader Joe's Headquarters Over Animal Cruelty

March 20, 2025

“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”

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PRESS RELEASE

Activists Protest at Trader Joe's Headquarters Over Animal Cruelty

March 20, 2025

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PRESS

Blind Beagle 'Rescued' from Puppy Mill Thrives 8 Years Later

March 18, 2025

Fox 6 Milwaukee

When Wayne Hsiung and two of his colleagues from Direct Action Everywhere (DxE) entered Ridglan Farms in the middle of the night in 2017, their mission was to document everything in pictures and video. But that's not all. They removed three beagle puppies from stacked metal cages and - as alarms blared throughout the building - they rushed them into the darkness and fled.

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PRESS

Blind Beagle 'Rescued' from Puppy Mill Thrives 8 Years Later

March 18, 2025

Fox 6 Milwaukee

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PRESS

Dogs of Science; Wisconsin Puppy Mill Could Face Criminal Charges

March 18, 2025

Fox 6 Milwaukee

A factory farm west of Madison that breeds beagle puppies for use in scientific experiments is facing both criminal and disciplinary investigations for mistreatment of animals. Ridglan Farms houses more than 3,200 dogs whose only purpose is to be used in - or sold for - scientific experiments.

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PRESS

Dogs of Science; Wisconsin Puppy Mill Could Face Criminal Charges

March 18, 2025

Fox 6 Milwaukee

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PRESS

Protesters Decry Poultry Producer at Petaluma Trader Joe’s Store

March 16, 2025

Press Democrat

A group of 15 protesters staged demonstrations inside and outside of a Petaluma grocery store Saturday to decry what they say is animal cruelty at chicken farms operated by Petaluma Poultry.

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PRESS

Protesters Decry Poultry Producer at Petaluma Trader Joe’s Store

March 16, 2025

Press Democrat

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PRESS RELEASE

Activists Disrupt Petaluma Trader Joe's Over Sale of Chickens from Perdue Farms

March 15, 2025

The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Activists Disrupt Petaluma Trader Joe's Over Sale of Chickens from Perdue Farms

March 15, 2025

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PRESS

Animal Rights Activists Protest at Home of Perdue Farms’ Director of Operations, After a Court Hearing for Fellow Activist

March 12, 2025

Sonoma State Star

Following Rosenberg’s March 3 hearing regarding her remaining charges, activists from Direct Action Everywhere gathered on the sidewalk outside the home of Jason Arnold, Perdue Farms’ director of operations, to protest his role in the factory farm industry.

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PRESS

Animal Rights Activists Protest at Home of Perdue Farms’ Director of Operations, After a Court Hearing for Fellow Activist

March 12, 2025

Sonoma State Star

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BLOG

Building a Grassroots Movement for Animals in California

March 6, 2025

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BLOG

Building a Grassroots Movement for Animals in California

March 6, 2025

We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.

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PRESS RELEASE

Animal Rescuer Arraigned on Felony, Misdemeanor Charges

March 3, 2025

“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”

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PRESS RELEASE

Animal Rescuer Arraigned on Felony, Misdemeanor Charges

March 3, 2025

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Our Top Press Hits

TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the Farm Industry Spied on Animal Rights Activists and Pushed the FBI to Treat Them as Bioterrorists

June 3, 2025

Wired Magazine

Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.

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DxE's Blog

BLOG

Animal Rescuer Zoe Rosenberg Read This Powerful Statement at Her Sentencing Hearing

December 4, 2025

This is the statement defendant Zoe Rosenberg read in court at her sentencing hearing on Dec. 3, 2025, before she was sentenced to 90 days in jail for rescuing Poppy, Aster, Ivy, and Azalea from Perdue's Petaluma Poultry slaughterhouse.

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BLOG

Perdue Rescue Trial Court Watch - Week 7: Oct 27th-29th 2025

October 27, 2025

Updates and summaries from Week 7 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 6: Oct 20th-24th, 2025

October 20, 2025

Updates and summaries from Week 6 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 5: Oct 13th-17th, 2025

October 13, 2025

Updates and summaries from Week 5 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 4: Oct 6th-10th, 2025

October 6, 2025

Updates and summaries from Week 4 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 3: Sept 29th-Oct 3rd, 2025

September 29, 2025

Updates and summaries from Week 3 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 2: Sept 22nd-27th, 2025

September 22, 2025

Updates and summaries from Week 2 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Week 1: Sept 15th-19th, 2025

September 15, 2025

Updates and summaries from Week 1 of the Perdue Rescue Trial

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BLOG

Perdue Rescue Trial Court Watch - Pre-Trial Updates

September 12, 2025

The Perdue Rescue Trial begins on Monday, September 15th at the Sonoma County Superior Court in Santa Rosa, California.

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Our Press Releases

PRESS RELEASE

East Bay Residents Hold Memorial Demonstration for Horses Killed at Golden Gate Fields

December 11, 2021

26 horses have died at the facility this year

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PRESS RELEASE

GUILTY: Jury Convicts Animal Rights Activist Who Livestreamed Goat Rescue

December 5, 2021

Supporters say rescue of sick baby goat was an act of compassion

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PRESS RELEASE

Activists Protest Petaluma Poultry Slaughterhouse with Giant Symbol and Banner for Rose’s Law

December 5, 2021

Protestors, including felony defendants, call for Rose’s Law: Animal Bill of Rights

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PRESS RELEASE

Thanksgiving Miracle: Utah Farmer Releases Turkeys to Whistleblowers Facing Felonies for Factory Farm Investigations

November 22, 2021

While Smithfield demands prison for Utah activists, this turkey farmer defends their actions, and is even helping them rescue more

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PRESS RELEASE

San Francisco Supervisors Call for Statewide Factory Farm Moratorium

November 16, 2021

“No More Factory Farms” campaign asks legislators to prohibit the construction of new factory farms and slaughterhouses

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PRESS RELEASE

SF In-N-Out Protested with Creepy 16-Foot “Squid Game” Doll, Dozens of Actors Simulating Murderous Game

October 29, 2021

“Red Light, Green Light” demonstration inspired by hit show dramatizes activists’ concerns about animal cruelty and supply chain transparency

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PRESS RELEASE

TYSON IS SCARY: UCB Students Protest University Sourcing from “Family” Factory Farms

October 27, 2021

UCB administrators claim the world’s largest chicken producer doesn’t use factory farming

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PRESS RELEASE

Case Dismissed Against Protester Who Sprayed Pig Feces at Smithfield CEO’s Home

October 13, 2021

Company has faced nuisance lawsuits for waste pollution sprayed on local communities, resulting in hundreds of millions in judgements against it

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PRESS RELEASE

BREAKING: 9 Activists Arrested After Locking Down, Dumping Wildfire Debris at Gov. Newsom’s House

September 28, 2021

11 peaceful activists from the same group are still in custody on over $1 million total bail, following California slaughterhouse blockade Tuesday

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