Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
PRESS
May 12, 2026
Los Angeles Times
In late February, animal rights activists flew a drone over a calf ranch in the Central Valley and watched as workers kicked and punched the animals. Footage reviewed by The Times shows a worker pulling a calf by the nose with pliers.
PRESS
May 12, 2026
Los Angeles Times
PRESS RELEASE
August 25, 2026
The ruling comes in response to a filing earlier this month detailing evidence of significant animal cruelty at the dairy. The judge also ordered that the District Attorney’s office disclose evidence of DA Sarah Hacker’s relationship with the owners of the dairy farm property involved in the prosecution against these animal rescuers.
PRESS RELEASE
August 22, 2026
The protest featured a 10-foot-tall milk carton prop modeled after Meyenberg packaging, but with an image of the dead pile of goats documented at Meyenberg’s Vera Goat Dairy and with red streamers symbolizing the animals’ blood flowing out from the top of the carton.
PRESS RELEASE
August 22, 2026
PRESS RELEASE
August 11, 2026
Today, defense attorneys for four goat rescuers charged in Kings County filed evidence with the court of animal cruelty at the Whole Foods-supplying goat dairy at the heart of the case. They have submitted a motion requesting that Judge Jim Trevino reduce the felony charges to misdemeanors.
PRESS
August 5, 2026
Vox
Most Americans will never set foot inside a factory farm or slaughterhouse. What little we know about these places has often come from investigators willing to document them. If that work becomes harder, it becomes harder to know where our food comes from.
PRESS
August 4, 2026
Ventura County Star
Protesters called on Amgen to cut ties with Marshall BioResources, a commercial breeder of lab animals. A news release from Direct Action Everywhere, one of the groups behind the protest, said Marshall's North Rose, New York facility houses over 40,000 animals, including 16,000 dogs, in “a factory farm for research animals.”
PRESS
August 4, 2026
Ventura County Star
PRESS
July 29, 2026
Modesto Bee
“The amount of footage that we’re getting now really makes it hard to deny that this is actually the industry standard practice,” Bernier said, adding that drone technology has been a game changer. Still, they don’t fully fault the workers, who work long days and have to move quickly. It’s the industrialized farms themselves they’re after.
PRESS
July 29, 2026
Modesto Bee
PRESS RELEASE
July 27, 2026
Factory farm investigators with Direct Action Everywhere (DxE) used drones to document cruel handling of calves at 140 Cattle Co., a calf-raising operation linked to Hilmar Cheese Company, one of the largest cheese producers in the U.S.
PRESS RELEASE
July 27, 2026
PRESS RELEASE
July 18, 2026
Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.
PRESS RELEASE
July 18, 2026
Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.
PRESS
July 17, 2026
Patch
Animal rights activists say the demonstration is part of a broader campaign to expand California's restrictions on retail animal sales.
PRESS
July 17, 2026
Patch
TOP PRESS
March 5, 2026
Vox
DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
PRESS RELEASE
May 23, 2025
While the truck was stopped, three activists opened one of the many large crates holding chickens on the trailer and identified and removed two chickens with visible wounds. They took the chickens to get immediate medical care and shared footage of the rescue publicly, openly showing their faces.
PRESS RELEASE
May 19, 2025
Over the weekend, animal rights activists with Direct Action Everywhere (DxE) held protests across Sonoma County to elevate animal cruelty at Petaluma Poultry, a subsidiary of national poultry giant Perdue Foods. On Sunday, they delivered their message to Sonoma County District Attorney Carla Rodriguez with a protest outside her home in Windsor, urging her to finally prosecute Petaluma Poultry for documented criminal animal cruelty.
PRESS RELEASE
May 13, 2025
Free speech experts say that Perdue’s lawsuit is a Strategic Lawsuit Against Public Participation, or SLAPP suit, intended to silence activists, burden them with legal fees, and intimidate them from protesting. California's anti-SLAPP statute was passed to enable defendants to quickly dismiss meritless lawsuits targeting protected activities.
PRESS RELEASE
May 4, 2025
Direct Action Everywhere activists protest dozens of Trader Joe’s stores across the country asking the retailer to cut ties with Perdue’s California subsidiary, Petaluma Poultry, given documented animal abuse
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
