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VIDEO: Activists Protest Petco for Selling Live Animals

July 18, 2026

Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals

July 18, 2026

Activists first protested silently next to the animals on display inside Petco in San Rafael, and then loudly outside the store, urging Petco to end the retail sale of animals at all locations.

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PRESS

Protest Planned At Major Pet Store In Marin County Calling For End To Live Animal Sales

July 17, 2026

Patch

Animal rights activists say the demonstration is part of a broader campaign to expand California's restrictions on retail animal sales.

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PRESS

Protest Planned At Major Pet Store In Marin County Calling For End To Live Animal Sales

July 17, 2026

Patch

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PRESS

Can You Trespass to Save a Chicken?

July 17, 2026

Daily Journal

"When a person breaks the law to protect animals, they ought to be able to present the necessity defense to the jury. Animal law as a field is growing significantly, and review in this case will signal that the courts take it seriously. "

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PRESS

Can You Trespass to Save a Chicken?

July 17, 2026

Daily Journal

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PRESS

East Bay Woman Helped Save Hundreds Of Lab Research Beagles. Now She Faces Prison

July 14, 2026

Patch

Swimming through the sea of cages, Cabral recalls opening one and comforting a whimpering beagle. She petted the small dog, its first time being shown love, she thought. The more the beagle melted into Cabral's hands, the more she believed she was making the right choice, as just years earlier, those same hands performed experimental dissections on mice.

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PRESS

East Bay Woman Helped Save Hundreds Of Lab Research Beagles. Now She Faces Prison

July 14, 2026

Patch

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BLOG

If Rescuing a Suffering Animal Is a Crime, What Does That Make the System?

July 14, 2026

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BLOG

If Rescuing a Suffering Animal Is a Crime, What Does That Make the System?

July 14, 2026

The prosecutorial viewpoint seems to be at odds with a growing public expectation that animals raised for food should not be left to suffer — and aggressive marketing (in this case, “humanewashing”) often deceives consumers into thinking they’re making the right purchasing choices.

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PRESS RELEASE

LA's Upscale Grocery Chain Erewhon Drops Meyenberg Goat Milk Amidst Animal Cruelty Concerns

June 30, 2026

Direct Action Everywhere Los Angeles campaigned to urge the grocery chain to cut ties with Meyenberg, after the group’s investigation at a Meyenberg dairy exposed emaciated, ill goats and an illegal dead pile

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PRESS RELEASE

LA's Upscale Grocery Chain Erewhon Drops Meyenberg Goat Milk Amidst Animal Cruelty Concerns

June 30, 2026

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PRESS RELEASE

VIDEO: Activists Disrupt Clover Ice Cream Truck at Petaluma Fair to Highlight Cruelty at Clover-Linked Calf Ranch

June 22, 2026

A DxE drone investigation released in May shows calves kicked in the face, yanked by their tails, and disbudded with hot irons at Agresti Calf Ranch in Stanislaus County. The facility is owned by the Agresti-Assali family which also owns the adjacent Clover Sonoma milk supplier Double D Dairies. DxE investigators witnessed calves from Double D Dairies being transported to Agresti Calf Ranch.

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PRESS RELEASE

VIDEO: Activists Disrupt Clover Ice Cream Truck at Petaluma Fair to Highlight Cruelty at Clover-Linked Calf Ranch

June 22, 2026

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals as Campaign Grows to Ban Retail Animal Sales

June 20, 2026

With Bay Area cities moving to ban the retail sale of animals, animal rights activists with Direct Action Everywhere (DxE) are turning up the pressure on one of the Bay’s biggest pet retailers: Petco. Dozens of activists with DxE, PETA, and other groups protested inside and outside Petco in San Mateo Saturday afternoon.

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PRESS RELEASE

VIDEO: Activists Protest Petco for Selling Live Animals as Campaign Grows to Ban Retail Animal Sales

June 20, 2026

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PRESS

The Animal Rights Movement Can Transform Both Hearts and Institutions

June 19, 2026

Waging Nonviolence

Animal rights activist Zoe Rosenberg discusses her nonviolent commitment to defending animals and repression in the movement.

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PRESS

The Animal Rights Movement Can Transform Both Hearts and Institutions

June 19, 2026

Waging Nonviolence

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Our Top Press Hits

TOP PRESS

The Giant Loophole that Lets Big Dairy Keep Baby Cows in Solitary Confinement

March 5, 2026

Vox

DxE filmed Grimmius’s operations using drone cameras, documenting many of the grim realities ubiquitous in the mass production of animals for food: calves being handled roughly, hit, and pushed to the ground. But perhaps most remarkably, the footage offers a rare view of what is arguably the most overlooked form of extreme confinement of farmed animals in the US.

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TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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DxE's Blog

BLOG

Inflection Points

December 31, 2013

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BLOG

Sidewalk Lanes (DxE South Bay)

December 30, 2013

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BLOG

The Right Target

December 27, 2013

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BLOG

When Passion Matters

December 26, 2013

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BLOG

Individuals v. Systems: Emergence and Social Change (Video)

December 25, 2013

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BLOG

One Scary Day

December 17, 2013

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BLOG

Cutting through the Haze

December 16, 2013

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BLOG

A Jolt to the System

December 13, 2013

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BLOG

Chipotle's Moral Mask

December 11, 2013

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Our Press Releases

PRESS RELEASE

Animal Rights Activists Create Giant “Death for Dinner” Display Outside Oakland Safeway

December 14, 2024

Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.

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PRESS RELEASE

Berkeley Becomes First U.S. City to Ban Factory Farms

November 12, 2024

A coalition of groups, including the Berkeley-based animal rights network Direct Action Everywhere (DxE) and Compassionate Bay, led the effort to gather the signatures to get this CAFO ban on the ballot.

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PRESS RELEASE

Trial Scheduled for Animal Rescuer

November 1, 2024

Zoe Rosenberg, 22, faces criminal charges for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse in Petaluma, CA

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PRESS RELEASE

Investigators Publish Full Day of Slaughter Footage at Superior Farms, Exposing Routine Cruelty and Violence

October 29, 2024

Superior Farms is the largest industrial lamb slaughterhouse in the country, and is the subject of Ordinance 309 in Denver, an initiative on the November ballot introduced by Pro-Animal Future that would ban slaughterhouses within city limits

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PRESS RELEASE

Prosecutors Concede Evidence Doesn’t Support Felony in Animal Rescue Case

August 20, 2024

Charges to be Dismissed for Third Time in Perdue Chicken Rescue Case

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PRESS RELEASE

Food Network Chef Tyler Florence Cuts Ties with Perdue’s Petaluma Poultry, Following Repeated Protests

August 15, 2024

Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move

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PRESS RELEASE

Activists Disrupt Food Network Chef Tyler Florence’s Restaurant, Over Ties to Perdue’s Petaluma Poultry

July 20, 2024

On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”

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PRESS RELEASE

Massive Barn Fire Kills Tens of Thousands of Chickens at Demler Brothers Egg Ranch

July 19, 2024

The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere

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PRESS RELEASE

Judge Dismisses Multiple Felonies Against Animal Rescuer

May 13, 2024

Berkeley student in Perdue poultry case now faces 1 felony and 3 misdemeanors

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