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PRESS RELEASE

Berkeley Factory Farm Ban Qualifies for November 2024 Election

October 19, 2023

“The thousands of signatures we’ve collected this summer are a testament to how enthusiastic the people of Berkeley are about disassociating with these cruel industries that run counter to our values,” says Berkeley resident and DxE organizer Kitty Jones. “It is high time we move past a system of industrialized exploitation of animals.”

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PRESS RELEASE

Berkeley Factory Farm Ban Qualifies for November 2024 Election

October 19, 2023

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PRESS

The Open Rescue Movement for Farm Animals, Explained

October 19, 2023

Sentient Media

Perhaps the most well-known case of open rescue involves two piglets, Lily and Lizzie. Ill and underweight when they were found by activists at a Smithfield-owned (the largest pork producer in the U.S.) facility in Utah, Circle Four Farms, the pigs were rescued by activists and relocated to animal sanctuaries, which the FBI then raided in search of the pigs’ DNA.

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PRESS

The Open Rescue Movement for Farm Animals, Explained

October 19, 2023

Sentient Media

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PRESS

Activist: Goal Was to Rescue Chickens, Have Dialogue at Petaluma Poultry Farm

October 12, 2023

Press Democrat

An image of a chicken with an eye injury and that was believed to be too frail to flee humans was indicative of the chicken population at a poultry farm just outside Petaluma where activists held a protest in 2018, one of them told a jury Thursday.

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PRESS

Activist: Goal Was to Rescue Chickens, Have Dialogue at Petaluma Poultry Farm

October 12, 2023

Press Democrat

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PRESS

Five Horses Dead in Two Weeks at Golden Gate Fields

October 11, 2023

Daily Californian

A similar group of deaths occurred at Golden Gate Fields in November 2021, when four horses died over the course of a week. “This type of pattern is common for horse racing,” said Samantha Faye, lead organizer of Stop Blood Sports and spokesperson for DxE.

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PRESS

Five Horses Dead in Two Weeks at Golden Gate Fields

October 11, 2023

Daily Californian

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PRESS

Petaluma Farm Co-Owner Testifies Animal Welfare Activists ‘Startled’ Chickens

October 6, 2023

Press Democrat

[Direct Action Everywhere/DxE] argues they believed the animals were being mistreated. Referencing California’s animal cruelty laws, they contend they had the right to rescue animals in distress.

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PRESS

Petaluma Farm Co-Owner Testifies Animal Welfare Activists ‘Startled’ Chickens

October 6, 2023

Press Democrat

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PRESS

Court Watch: ‘Open Rescue’ Trial Underway

October 6, 2023

Davis Vanguard

In Deputy District Attorney Robert Waner’s opening statement, the prosecutor told jurors Hsiung and DxE activists believe that compassion should be extended to all animals.

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PRESS

Court Watch: ‘Open Rescue’ Trial Underway

October 6, 2023

Davis Vanguard

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PRESS

Sonoma Rescue Trial Defense Can't Show Animal Cruelty Video

October 6, 2023

UnchainedTV

The judge in the Sonoma rescue trial of animal rights activist Wayne Hsiung has ruled against allowing him to show videos of suffering ducks and chickens to the jury.

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PRESS

Sonoma Rescue Trial Defense Can't Show Animal Cruelty Video

October 6, 2023

UnchainedTV

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PRESS

Activist Tells Sonoma County Jury He Committed No Crime; Sought Only to Help Animals

October 5, 2023

North Bay Business Journal

Hsiung told jurors Thursday the activists support transparency and their ultimate goal is to expose mistreatment of animals. “You cannot fight a shadow with more shadows. You fight a shadow with light,” he said.

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PRESS

Activist Tells Sonoma County Jury He Committed No Crime; Sought Only to Help Animals

October 5, 2023

North Bay Business Journal

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PRESS

Letter to the Editor: It’s Time to Confront Violence Toward Animals

October 4, 2023

The Daily Illini

Open rescue doesn’t just win legal victories — it raises larger societal questions about how animals ought to be treated. If animals have a right to be rescued, should we even allow them to be exploited or killed in the first place?

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PRESS

Letter to the Editor: It’s Time to Confront Violence Toward Animals

October 4, 2023

The Daily Illini

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Our Top Press Hits

TOP PRESS

California Activist Gets Jail Time for Taking Chickens from Perdue Farms Plant

December 4, 2025

The Associated Press

Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.

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TOP PRESS

UC Berkeley Animal Rights Activist to Serve Jail Time After ‘Chicken Rescue’ Conviction

December 3, 2025

San Francisco Chronicle

“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.

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TOP PRESS

She Said She Was Rescuing Chickens. A Jury Convicted Her of Conspiracy.

October 29, 2025

The New York Times

The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”

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TOP PRESS

UC Berkeley Animal Rights Activist Found Guilty in ‘Chicken Rescue’ Trial

October 29, 2025

San Francisco Chronicle

But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.

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TOP PRESS

California Woman on Trial for Taking Chickens from Perdue Farms' Plant Says She Was Rescuing Them

October 28, 2025

The Associated Press

A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.

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TOP PRESS

She Took Chickens from a Slaughterhouse. Was It a Rescue or a Crime?

October 24, 2025

The Guardian

I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”

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TOP PRESS

UC Berkeley Activist Testifies She Saved Sick Birds, Not Stole Them, in Chicken Rescue Trial

October 17, 2025

San Francisco Chronicle

Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.

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TOP PRESS

Berkeley Grad’s Chicken ‘Rescue’ Trial Begins in Sonoma County with Question of Intent vs. Crime

October 6, 2025

San Francisco Chronicle

Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.

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TOP PRESS

How the Farm Industry Spied on Animal Rights Activists and Pushed the FBI to Treat Them as Bioterrorists

June 3, 2025

Wired Magazine

Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.

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DxE's Blog

BLOG

Supervisor Tang and the SF Board of Supervisors Ban Fur and Usher in a Brighter Tomorrow for Animals

April 8, 2018

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BLOG

NEWS OF THE WEEK: U.S. Pigs May Win in Trump Trade War, Protesters Infuriate Chef, Mar. 31 – April 6, 2018

April 7, 2018

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BLOG

NEWS OF THE WEEK: Blow To Military Research on Dogs, Pet Store Refuses To Sell Easter Bunnies, Mar. 24 – Mar. 30, 2018

March 30, 2018

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BLOG

Gun Violence: Striking at the (Speciesist) Roots

March 29, 2018

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BLOG

NEWS OF THE WEEK: Fur Sales Banned In San Francisco, Trophy Hunting Lawsuit, Mar. 16 – Mar. 23, 2018

March 23, 2018

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BLOG

NEWS OF THE WEEK: SF a step closer to fur ban, Trump USDA withdraws animal welfare regulation for organic farms – March 9 - March 16, 2018

March 18, 2018

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BLOG

NEWS OF THE WEEK: Smoking Orangutan Draws Outrage, Legislators Seek to Mandate Factory Farm Egg Sales – March 2 - March 9, 2018

March 10, 2018

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BLOG

NEWS OF THE WEEK: Vegan Solution To World Hunger, Rescued Pig Eaten, Feb. 26, 2018 – Mar. 2, 2018

March 2, 2018

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BLOG

“Does activism really make a difference?”

March 1, 2018

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Our Press Releases

PRESS RELEASE

Animal Rescuer Zoe Rosenberg Sentenced to 90 Days in Custody for Saving Chickens Worth $24

December 3, 2025

Today, animal rescuer Zoe Rosenberg was sentenced to 90 days in custody for saving four chickens from Perdue’s Petaluma Poultry slaughterhouse. She will become eligible for jail alternatives for the final 60 days of her sentence.

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PRESS RELEASE

Activists Hold Vigil Outside Trader Joe's-Supplying Slaughterhouse in the Wake of Chicken Rescuer Conviction

November 8, 2025

DxE is calling for Petaluma Poultry to be prosecuted for scalding birds alive, citing that California’s animal cruelty law prohibits inflicting unnecessary cruelty on an animal.

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PRESS RELEASE

Animal Advocates Urge Attorney General Bonta to Prosecute Petaluma Poultry for Criminal Animal Abuse

November 5, 2025

Zoe Rosenberg spoke at the AG’s Office on Wednesday, saying, “Sonoma County’s District Attorney’s Office is not doing anything to address the criminal animal cruelty. Instead, they spent the last two years prosecuting me.”

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PRESS RELEASE

Activist Convicted of Felony for Rescuing Chickens from Perdue Slaughterhouse

October 29, 2025

At trial, the court severely limited what the jury was able to know about these prior findings at Petaluma Poultry, despite the fact that they heavily influenced Ms. Rosenberg’s belief that rescue was necessary.

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PRESS RELEASE

Animal Rights Activists March in Petaluma During Felony Animal Rescue Trial

September 20, 2025

"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."

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PRESS RELEASE

Felony Animal Rescue Trial Begins

September 15, 2025

Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse

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PRESS RELEASE

Animal Rights Activists Stage Large “Boat” in Creative Protest Urging Trader Joe’s to Drop Petaluma Poultry

August 30, 2025

Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry

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PRESS RELEASE

Activists Protest at Berkeley Trader Joe's Over Purchase of Chickens from Perdue's Petaluma Poultry

August 16, 2025

Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.

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PRESS RELEASE

Activists Protest at Homes of Perdue Executives, After Court Denies Temporary Restraining Order

July 26, 2025

Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”

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