Breaking news and publications from Direct Action Everywhere.
Media inquiry? Please email press@dxe.io.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 24, 2025
The Guardian
PRESS
March 30, 2025
SF Gate
"I want to know why Trader Joe's is continuing to support Perdue's animal cruelty," said Conrad De Jesus in the release, an Oakland resident who participated in the protest. "They've seen the evidence of sick and injured animals languishing without medical care at Perdue's Petaluma Poultry," De Jesus said. "It's time they cut ties with this awful company."
PRESS
March 30, 2025
SF Gate
PRESS RELEASE
March 29, 2025
“I want to know why Trader Joe’s is continuing to support Perdue’s animal cruelty and endangering consumers,” said Conrad de Jesus, an Oakland resident who participated in the protest. “They’ve seen the evidence of sick and injured animals languishing without medical care at Perdue’s Petaluma Poultry. It’s time they cut ties with this awful company.”
PRESS RELEASE
March 29, 2025
PRESS
March 23, 2025
Press Democrat
A group of protesters from Direct Action Everywhere, a grassroots animal rights organization, over the weekend protested at the Santa Rosa home of Jason Arnold, the director of operations at Perdue Poultry’s Petaluma facility.
PRESS
March 23, 2025
Press Democrat
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS
March 21, 2025
ABC 47 WMDT
DXE is protesting practices they say are taking place at Petaluma Poultry in California, Perdue’s subsidiary. So they traveled over 3,000 miles to the Corporate Office here in Maryland, says Zirbel. “We’ve had mostly positive reactions from the community driving by. A lot of them have seen and gotten our message. A lot of them agreeing I’ve spoken to a couple people now.”
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 20, 2025
PRESS
March 18, 2025
Fox 6 Milwaukee
When Wayne Hsiung and two of his colleagues from Direct Action Everywhere (DxE) entered Ridglan Farms in the middle of the night in 2017, their mission was to document everything in pictures and video. But that's not all. They removed three beagle puppies from stacked metal cages and - as alarms blared throughout the building - they rushed them into the darkness and fled.
PRESS
March 18, 2025
Fox 6 Milwaukee
PRESS
March 18, 2025
Fox 6 Milwaukee
A factory farm west of Madison that breeds beagle puppies for use in scientific experiments is facing both criminal and disciplinary investigations for mistreatment of animals. Ridglan Farms houses more than 3,200 dogs whose only purpose is to be used in - or sold for - scientific experiments.
PRESS
March 18, 2025
Fox 6 Milwaukee
PRESS
March 16, 2025
Press Democrat
A group of 15 protesters staged demonstrations inside and outside of a Petaluma grocery store Saturday to decry what they say is animal cruelty at chicken farms operated by Petaluma Poultry.
PRESS
March 16, 2025
Press Democrat
TOP PRESS
December 4, 2025
The Associated Press
Zoe Rosenberg, 23, did not deny taking the animals from Petaluma Poultry but argued she wasn’t breaking the law because she was rescuing the birds from a cruel situation.
TOP PRESS
December 3, 2025
San Francisco Chronicle
“They’re denying that any of this suffering is happening,” she said. “We have been calling on the California Attorney General to take action, because the Sonoma County District Attorney’s office has made it abundantly clear that they do not care about these animals whatsoever.” Her supporters cheered and yelled out promises to not give up defending animals.
TOP PRESS
October 29, 2025
The New York Times
The four chickens she took with her — whom she named Poppy, Ivy, Aster and Azalea — are alive at a sanctuary for rescued farm animals, she said. “I will not apologize for taking sick, neglected animals to get medical care,” Ms. Rosenberg said in a statement. “When we see cruelty and violence, we can choose to ignore it or to intervene and try to make the world a better place.”
TOP PRESS
October 29, 2025
San Francisco Chronicle
But even if the appellate court doesn’t reverse Rosenberg’s conviction, she likely won’t regret having risked prison time to force a trial. Her trial, by some measures, was still a success. Several national publications — including The New York Times and the Associated Press — covered it, raising awareness of DxE’s goal to eradicate America’s factory-farming industry by 2040.
TOP PRESS
October 28, 2025
The Associated Press
A California animal rights activist on trial for taking four chickens from one of Perdue Farms’ major poultry plants said Tuesday that she was rescuing Poppy, Ivy, Aster, and Azalea from abuse while prosecutors say she broke the law.
TOP PRESS
October 24, 2025
The Guardian
I asked Rosenberg what outcome she was hoping for. “My ideal outcome is honestly just whatever is best for the animals,” she said. “An acquittal wouldn’t set an actual legal precedent, but it would set a social precedent, to some extent, and send an important message.”
TOP PRESS
October 17, 2025
San Francisco Chronicle
Before a jury in a Sonoma County courthouse, Rosenberg testified that she believed at the time that her actions, often called “open rescue,” were “lawfully justified” to prevent what she considered “criminal animal abuse” by Petaluma Poultry, a Sonoma-based operation owned by Perdue Farms, a major poultry supplier nationwide.
TOP PRESS
October 6, 2025
San Francisco Chronicle
Though Rosenberg is technically the one on trial, they plan to force a deep review of the often-unsavory practices occurring at meat-processing facilities across the country.
TOP PRESS
June 3, 2025
Wired Magazine
Hundreds of emails and internal documents reviewed by WIRED reveal top lobbyists and representatives of America’s agricultural industry led a persistent and often covert campaign to surveil, discredit, and suppress animal rights organizations for nearly a decade, while relying on corporate spies to infiltrate meetings and functionally serve as an informant for the FBI.
PRESS RELEASE
December 3, 2025
Today, animal rescuer Zoe Rosenberg was sentenced to 90 days in custody for saving four chickens from Perdue’s Petaluma Poultry slaughterhouse. She will become eligible for jail alternatives for the final 60 days of her sentence.
PRESS RELEASE
November 8, 2025
DxE is calling for Petaluma Poultry to be prosecuted for scalding birds alive, citing that California’s animal cruelty law prohibits inflicting unnecessary cruelty on an animal.
PRESS RELEASE
November 5, 2025
Zoe Rosenberg spoke at the AG’s Office on Wednesday, saying, “Sonoma County’s District Attorney’s Office is not doing anything to address the criminal animal cruelty. Instead, they spent the last two years prosecuting me.”
PRESS RELEASE
October 29, 2025
At trial, the court severely limited what the jury was able to know about these prior findings at Petaluma Poultry, despite the fact that they heavily influenced Ms. Rosenberg’s belief that rescue was necessary.
PRESS RELEASE
September 20, 2025
"I believe Zoe did the right thing by taking sick animals to the vet," said Sharon Loren of Penngrove, who joined the march. "Compassion should never be a crime, but it's on trial here in Sonoma County."
PRESS RELEASE
September 15, 2025
Zoe Rosenberg, 23, is charged with felony conspiracy and 3 misdemeanors for rescuing chickens from Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
August 30, 2025
Activists use Trader Joe’s nautical theme to urge the company to follow its moral compass and steer away from Petaluma Poultry
PRESS RELEASE
August 16, 2025
Dozens of activists with the animal rights network Direct Action Everywhere (DxE) protested outside the Trader Joe's store at 1885 University Avenue in Berkeley, after an Alameda County judge partially denied Trader Joe's requested temporary restraining order against DxE on Tuesday.
PRESS RELEASE
July 26, 2025
Around thirty animal rights activists with Direct Action Everywhere (DxE) held a peaceful protest outside the home of Scott Fitzpatrick, the Live Production Manager for Perdue’s Petaluma Poultry, after Sonoma County Judge Patrick Broderick denied Fitzpatrick’s application for a temporary restraining order on Friday, citing “insufficient evidence.”
