

Breaking news and publications from Direct Action Everywhere.
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TOP PRESS
October 9, 2024
The Intercept
Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.
TOP PRESS
October 9, 2024
The Intercept
PRESS RELEASE
August 15, 2024
Animal rights activists with Direct Action Everywhere disrupted Florence at events across the country in recent months calling for the move
PRESS RELEASE
August 15, 2024
PRESS RELEASE
July 20, 2024
On Saturday evening, animal rights activists protested inside and outside of Miller & Lux, an upscale steakhouse in Mission Bay that is owned by celebrity chef Tyler Florence. The protesters were calling on Florence to cut ties with Perdue’s Petaluma Poultry. They marched and chanted through the restaurant, holding signs that read “Drop Petaluma Poultry” and “Stop Supporting Perdue’s Petaluma Poultry’s Criminal Animal Abuse.”
PRESS RELEASE
July 20, 2024
PRESS RELEASE
July 19, 2024
The Ramona factory farm was the site of a 2019 animal cruelty investigation by Direct Action Everywhere
PRESS RELEASE
July 19, 2024
PRESS
June 26, 2024
Our Hen House
Three activists affiliated with Direct Action Everywhere, Wayne Hsiung, Paul Picklesimer, and Eva Hamer, were charged with felonies resulting from the rescue of several beagles from Ridglan Farms, a notorious facility that breeds dogs for use in research. Suddenly, right before trial, the charges were dropped, and none of us ever heard the full story. So, now, Chris and Steffen are here to tell us not only about what really happened, but how they and their clients are working to turn the tables and, using a particularly interesting Wisconsin statute, bring criminal charges against Ridglan itself for animal abuse.
PRESS
June 26, 2024
KTVU Fox Bay Area
"If Tyler Florence had seen what I've seen in Petaluma Poultry factory farms and its slaughterhouse, he would agree this criminal animal abuse is unacceptable," Rosenberg said in a statement Monday. Perdue Farms did not respond to requests for comment by press time.
PRESS
June 26, 2024
KTVU Fox Bay Area
PRESS
June 24, 2024
Napa Valley Register
DxE has disrupted Florence at nearly a dozen events across the U.S., where activists have held signs that read: ‘Stop Supporting Petaluma Poultry's Criminal Animal Abuse.’ DxE claims that Petaluma Poultry, a poultry producer for which Florence is a brand ambassador, has violated animal cruelty laws at several of its locations in Northern California. Activists allege that many of the birds processed by Petaluma Poultry are injured, have been left to starve, and are carrying infectious diseases that are hazardous to public health.
PRESS
June 24, 2024
Napa Valley Register
PRESS
June 9, 2024
Politico
“These industrial facilities harm animals,” said Cassie King, a member of Direct Action Everywhere. “They exacerbate wildfires and droughts. They are incubators for disease, like the avian flu that was mentioned, which has spread to mammals and humans. They pollute our air and water. They most impact the health of workers and people who live nearby these facilities.”
PRESS
June 9, 2024
Politico
PRESS
June 9, 2024
ABC Bay Area
Outside, animal rights activists held a funeral precession for the horses they say have been euthanized here. "It's bittersweet. We're happy this is a step forward for the animals that will no longer be exploited and killed here," said Kitty Jones from Direct Action Everywhere.
PRESS
June 9, 2024
ABC Bay Area
PRESS
June 8, 2024
East Bay Times
Horse racing may never return to Berkeley if voters this November approve a measure banning factory farms. Facilities can earn that designation from federal regulators if they house especially large populations of livestock — in this case, the threshold is 500 horses.
PRESS
June 8, 2024
East Bay Times
TOP PRESS
October 10, 2024
Vox
In principle, there’s a lot of sense in capping the size of factory farms. Measure J’s proponents are betting that progressive Sonoma County, better known for its tasting rooms than its slaughterhouses, can push California — and the nation — in that direction.
TOP PRESS
October 9, 2024
The Intercept
Videos shared with The Intercept prior to the report’s public release show, among other scenes, lambs with their throats slit hanging upside down and thrashing on the slaughter line; one animal with an internal organ that has been torn inside-out and left dangling behind it as it heads to slaughter; injured lambs being led to slaughter; workers laughing, spanking animals, and engaging in simulated sex acts with nearby machinery as lambs are having their throats slit; and the apparent use of so-called Judas sheep — adult sheep kept alive at the facility and used to lead the young sheep to slaughter.
TOP PRESS
August 30, 2024
San Francisco Chronicle
In dimly lit indoor aisles at Weber Family Farms in Petaluma, hundreds of thousands of white chickens live out their 90 weeks of life. They fly from perch to perch. They dust bathe in the bedding. They nip at water dispensers. They lay egg after egg. And they never leave. These barns are at the heart of a bitter fight that Mike Weber and Samantha Faye are waging for the future of local farming.
TOP PRESS
April 4, 2024
Los Angeles Times
Lewis Bernier, an animal rights activist supporting the initiative, said he has visited several factory farms across the country, documenting inhumane treatment, and one farm in Sonoma County stands out as having “the worst and most systemic animal cruelty that I’ve ever seen.”
TOP PRESS
March 15, 2024
The New Yorker
Instead of planning actions, many activists now spend their time litigating microaggressions and small disputes within their ranks... As a response, [DxE co-founder Wayne] Hsiung has tried to promote a maxim of "braver spaces, not safer spaces," which encourages the animal rights community to put aside their individual concerns, if possible, and do things like risk felony jail time for the cause.
TOP PRESS
January 30, 2024
The Guardian
If successful in Berkeley, a liberal San Francisco Bay Area town that’s often been at the forefront of US environmental policy, the method can be replicated elsewhere, [activists] say. “We can pave the path to abolishing factory farming,” said Cassie King, an organizer with Direct Action Everywhere, one of the groups that pushed for the measure.
TOP PRESS
November 9, 2023
Vox
Hsiung’s trial and conviction show the extraordinary difficulty of trying to discuss what happens to animals on factory farms in a legal system that only sees them as property. At both factory farms in this case, DxE had documented gruesome conditions prior to their open rescue actions and had submitted animal cruelty complaints to authorities (though no action was taken by legal officials, King said). Yet it was the activists, not the farm owners, who were criminally charged and had to explain themselves to a jury.
TOP PRESS
November 8, 2023
Wired
For the first time, guerrilla animal rights group Direct Action Everywhere reveals a guide to its investigative tactics and toolkit, from spy cams to night vision and drones. Bernier says that DxE decided to publicly release its guide, even in the wake of Hsiung’s conviction, to help activists who are already committed to carrying out covert investigations do their work more safely and effectively.
TOP PRESS
November 4, 2023
The Intercept
Hsiung’s defense was in many ways stymied from the jump. The judge barred almost all photo and video evidence of animal cruelty from the trial, as has been the case in a number of previous DxE trials. As I’ve previously noted, the decision to disallow such evidence is usually made to benefit a defendant — not showing gruesome images of a murder victim, for example. Such logic has been flipped in DxE cases, including Hsiung’s most recent, to the benefit of powerful agribusiness.
BLOG
April 17, 2025
The resistance of 2025 might not look like the resistance of 2017. That’s okay. In fact, sociologist Doug McAdam has demonstrated that tactical innovation was critical for the continued success of the civil rights movement. As organizers introduced new tactics, movement activity (‘insurgency’) rose dramatically.
BLOG
April 5, 2025
Perdue's legal complaint is riddled with false accusations meant to malign nonviolent activists and keep the attention off its abuse of animals.
BLOG
March 6, 2025
We have already begun to develop a large, trained, and coordinated network of chapters across the state, and to create a factory farm map and resource guide that will become the go-to source for information about industrialized animal agriculture in California.
BLOG
December 29, 2024
The silver lining of repression is that it gives movements the opportunity to prove how strong they are. While the past year has been hard, I feel incredibly grateful for all of the ways the animal rights movement has grown and persevered.
BLOG
December 12, 2024
“Do we have factory farms in Berkeley?” was a common response I got when collecting signatures. I explain that we want to prevent another animal gambling operation from opening up in Golden Gate Fields’ absence. Plus, Berkeley can be the first municipality to ban CAFOs and set a precedent that other places can follow. Berkeley voters understood. They signed the petition, and this November, they voted yes. Measure DD passed with 62% “YES” votes, making history for animal and environmental protection.
BLOG
September 10, 2024
If people do not believe that they can change a situation, they will never act to do so. If we do not believe that animal liberation is possible and that we can make it happen, it never will. In fact, animal agriculture and other unjust systems rely on our hopelessness and cynicism.
BLOG
April 29, 2024
My findings show that “No Antibiotics Ever” just means that the chickens are still experiencing severe infection but they aren’t receiving the medication they desperately need. In one barn at a Petaluma Poultry factory farm in Santa Rosa, more than 10% of the chickens died by the time they reached 5 weeks. That is more than double the accepted industry mortality rate.
BLOG
December 26, 2023
The Sonoma County Court's actions didn't stop me but, instead, spurred me to further action just as it did for many others.
BLOG
December 2, 2023
Whether I lose my freedom for days, weeks, months, or even years, it is worth it to give even one or two animals a chance to experience freedom for the first time in their entire lives.
PRESS RELEASE
March 22, 2025
A handful of counter-protesters showed up with a Trump flag and a cardboard sign reading “Eat chicken.” They heckled the speakers and disrupted photos by standing in front of the photographers.
PRESS RELEASE
March 20, 2025
“I’m appalled that Trader Joe’s would continue to knowingly sell abused animals,” said Sally Zito of Los Angeles, who joined today’s protest in Monrovia. “I have delivered letters and I’ve called corporate headquarters and asked to talk to Trader Joe’s buyers, and they denied this request. They are putting their profits over the lives of animals.”
PRESS RELEASE
March 15, 2025
The protest spotlighted the zoonotic pathogens found at Petaluma Poultry, including salmonella, campylobacter, antibiotic-resistant Enterococcus, and Clostridium perfringens. Two protestors wore the type of biosecurity suits that are required for investigations and held yellow caution tape in front of the store’s meat section, which contains chickens slaughtered at Perdue’s Petaluma Poultry slaughterhouse
PRESS RELEASE
March 3, 2025
“If Ms. Rosenberg had rescued a drowning dog from a neighbor’s pool, she would be applauded, not prosecuted,” said Mr. Carraway. “The fact is, California law does not distinguish between rescuing a dog from a pool and rescuing sick and injured chickens from a slaughterhouse. Those who profit off animal agriculture may not like it, but that is the law.”
PRESS RELEASE
March 1, 2025
Outside the store, protestors set up a “human meat” display with an activist covered in fake blood and lying on a tray wrapped in plastic to represent the abused chickens whose plastic-wrapped bodies are sold at Trader Joe’s.
PRESS RELEASE
February 15, 2025
Protestors displayed a giant Elon Musk head with a speech bubble reading “I TORTURE MONKEYS.” With some activists dressed as monkeys inside cages, others held signs reading “Primates are not prototypes.” Several Bay Area residents, including a former animal experimenter, gave speeches condemning the cruelty and ineffectiveness of animal testing.
PRESS RELEASE
February 2, 2025
On Saturday evening, animal rights activists disrupted the dinner service at the upscale restaurant Playa Mill Valley in Marin County, asking the restaurant to cut ties with Perdue’s Petaluma Poultry due to documented animal cruelty.
PRESS RELEASE
January 29, 2025
Jason Arnold, Director of Operations for Perdue’s Petaluma Poultry slaughterhouse, ignored activists’ requests for a meeting regarding documented criminal animal cruelty at the slaughterhouse
PRESS RELEASE
December 14, 2024
Activists covered in fake blood lay down on a giant “plate” to bring attention to the violence behind serving dead animals as food during the holidays. Protestors also called on Safeway to cut ties with Perdue’s Petaluma Poultry, where undercover investigations have exposed sick and injured animals left without care.